Data-Driven Web Strategy & Performance Lead

CQUniversity; Canberra; Remote; AUD 139,000 - 155,000; Full time

Benefits offered by this job

17% superannuation

5.4 weeks annual leave

Personal/sick leave 10 days

Carer’s leave 5 days

Engaged service leave 7.25 hours

Professional development opportunities

Parental leave 26 weeks

Employee Assistance Program

Fitness Passport

Job summary

CQUniversity is seeking a strategic digital leader for the role of Manager in Web Strategy and Performance to join the Digital Experience Team within the Global Brand and Marketing Directorate. You will drive web strategy, governance, and performance across key platforms, leading a multidisciplinary team across content, UX, SEO, SEM, analytics, and product design.

Collaborating with marketing, IT and external partners, you will improve findability, user experience, accessibility and conversion

Qualifications

• Proven experience developing and delivering web strategies that align with organisational goals and meet user needs.
• Deep understanding of web governance, accessibility (WCAG 2.2), SEO, SEM, and digital best practices.
• Experience applying user-centred product design principles to create engaging, effective digital experiences.
• Demonstrated ability to lead a multidisciplinary team and manage complex digital initiatives across content, UX, SEO, SEM, and analytics.
• Strong analytical and problem-solving skills with the ability to turn data into actionable insights to improve digital performance.
• Exceptional communication and stakeholder engagement skills, with the ability to advocate for user needs and influence decision-making.

Responsibilities

• Deliver and lead web strategy across key digital platforms to meet organisational goals.
• Strengthen governance, accessibility, and performance while driving analytics-driven improvements.
• Lead a multidisciplinary team across content, UX, SEO, SEM, and analytics.
• Collaborate with marketing, IT, and external partners to enhance findability and conversions across journeys.

Skills

Web strategy leadership

Governance & WCAG

SEO/SEM

UX & product design

Data analytics

Tools

Google Analytics

Google Marketing Platform

Sitecore

CMS platforms

Job description

CQUniversity is seeking a strategic digital leader for the role of Manager in Web Strategy and Performance to join the Digital Experience Team within the Global Brand and Marketing Directorate. You will drive web strategy, governance, and performance across key platforms, leading a multidisciplinary team across content, UX, SEO, SEM, analytics, and product design.

Collaborating with marketing, IT and external partners, you will improve findability, user experience, accessibility and conversion