UK SaaS Sales Leader for Enterprise Growth

Base.com; Brighton; On-site; AUD 230,000 - 345,000; Full time

Job summary

Base is seeking a hands‑on sales leader to own the UK new business function. You will shape the sales strategy, coach a team of Account Executives across SMB, mid‑market and enterprise, and drive predictable revenue growth.

You’ll lead go‑to‑market initiatives, improve forecasting, and collaborate with Marketing and cross‑functional teams to scale Base’s UK presence with discipline and ambition.

Qualifications

• Proven experience leading a B2B SaaS or complex technology sales team.
• Demonstrated success delivering revenue targets through a team of quota‑carrying salespeople.
• Experience building, improving or transforming sales processes in a growing organisation.

Responsibilities

• Take ownership of the UK new business sales target with accountability for MRR/ARR acquisition and revenue performance.
• Develop and execute a sales strategy aligned with Base's UK objectives.
• Translate targets into team quotas, activity plans and performance development.
• Establish a culture of ownership and continuous improvement.
• Deliver reliable sales forecasts and provide visibility of performance to leadership.
• Lead and coach Account Executives across SMB, mid-market and enterprise segments.
• Review end‑to‑end sales process and drive standardised methodologies and playbooks.
• Collaborate with Marketing on lead generation and funnel performance.
• Support recruitment, onboarding and development of future talent.
• Build a scalable sales engine with strong pipeline and efficient processes.
• Work with Revenue Ops to improve automation and reporting.

Skills

B2B SaaS sales

Team leadership

Forecasting

CRM proficiency

Tools

HubSpot

Salesforce

Job description

Base is seeking a hands‑on sales leader to own the UK new business function. You will shape the sales strategy, coach a team of Account Executives across SMB, mid‑market and enterprise, and drive predictable revenue growth.

You’ll lead go‑to‑market initiatives, improve forecasting, and collaborate with Marketing and cross‑functional teams to scale Base’s UK presence with discipline and ambition.