Strategic Communications & Campaign Lead

Melbourne Water; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Melbourne Water seeks an experienced External Communications & Campaign Advisor to lead marketing, education and behaviour change campaigns from concept to delivery. This fixed-term role sits in the Engagement & External Affairs Group, reporting to the Manager Communications, and focuses on bringing Melbourne Water’s brand to life across paid and owned channels.

You'll plan data-driven campaigns, develop compelling content for digital and traditional channels, collaborate with an in-house

Qualifications

• Experience planning and delivering marketing, behaviour change or consumer education campaigns from concept to execution.
• Ability to develop ideas and translate them into plans, tactics and content.
• Strong coordination and stakeholder engagement abilities.

Responsibilities

• Plan and deliver evidence-based marketing, education and behaviour-change campaigns across multiple channels.
• Promote Melbourne Water’s brand through in-house creative studio collaboration.
• Create compelling written content for digital and traditional channels including social media, websites and publications.
• Use data and insights to test and refine campaigns for impact.
• Build awareness and engagement with services and brand, testing audiences regularly.
• Support priority programs with effective communications approaches.
• Collaborate with suppliers on advertising, media and content; help colleagues build storytelling skills.
• Influence senior stakeholders to support brand, marketing and reputation goals.

Skills

Campaign delivery

Writing skills

Project management

Strategic thinking

Stakeholder management

Data insights

Mentoring

Commercial judgement

Time management

Marketing qualification

Education

Marketing/Communications degree

Job description

Melbourne Water seeks an experienced External Communications & Campaign Advisor to lead marketing, education and behaviour change campaigns from concept to delivery. This fixed-term role sits in the Engagement & External Affairs Group, reporting to the Manager Communications, and focuses on bringing Melbourne Water’s brand to life across paid and owned channels.

You'll plan data-driven campaigns, develop compelling content for digital and traditional channels, collaborate with an in-house