Integrated Marketing & Communications Strategist

WorkSafe; Australia; On-site; AUD 90,000 - 120,000; Full time

Job summary

WorkSafe in Victoria is seeking a Marketing and Communications Consultant to deliver integrated campaigns across paid, owned and earned channels, aligning with strategic objectives. You will provide specialist communications advice, manage multi‑channel campaigns, and collaborate with internal stakeholders and external providers to generate measurable engagement.

Key activities include developing strategies, budgeting, monitoring expenditure, producing post‑campaign reports, and iterating plans

Qualifications

• Demonstrated experience delivering integrated marketing, communications and public relations campaigns.
• Strong written and verbal communication skills for diverse audiences.
• Experience using digital channels, including social media and email marketing.
• Excellent planning and organisational skills with ability to manage multiple projects.
• Tertiary qualification in marketing or communications.

Responsibilities

• Develop multi-channel communications strategies aligned with business initiatives.
• Collaborate with External Affairs and business units to meet stakeholder needs.
• Provide specialised services to ensure campaigns meet priorities.
• Engage external suppliers to deliver communications activities.
• Support the broader Marketing team with strategies and tools.
• Assist with execution and management of special projects.
• Compile post-campaign reports and opportunities for optimisation.
• Monitor and report expenditure for marketing activities.

Skills

Integrated marketing campaigns

Public relations campaigns

Digital channels (social media, email)

Stakeholder engagement

Planning and organisational skills

Education

Tertiary qualification in marketing or communications

Job description

WorkSafe in Victoria is seeking a Marketing and Communications Consultant to deliver integrated campaigns across paid, owned and earned channels, aligning with strategic objectives. You will provide specialist communications advice, manage multi‑channel campaigns, and collaborate with internal stakeholders and external providers to generate measurable engagement.

Key activities include developing strategies, budgeting, monitoring expenditure, producing post‑campaign reports, and iterating plans