External Campaigns & Brand Strategist

Melbourne Water; Melbourne; On-site; AUD 85,000 - 110,000; Full time

Job summary

Melbourne Water is seeking a creative, strategic communications and marketing professional to join our Engagement & External Affairs Group on a fixed-term basis. This role leads marketing, education and behaviour change campaigns, delivering strategic communications to bring Melbourne Water’s brand to life.

Reporting to the Manager Communications, you’ll work across three areas: marketing, brand and corporate communications.

Qualifications

• Proven experience delivering marketing campaigns and corporate communications plans and content that support brand goals and build reputation.
• Excellent writing skills and a natural feel for voice, narrative and key messages.
• Strong project management skills for delivering across many channels in complex, time-sensitive settings.
• Critical thinking to develop ideas and turn them into plans, tactics and content.
• Confidence leading and influencing senior stakeholders.
• Ability to find useful data, draw insights and use them to improve results.
• Ability to help others understand and apply marketing and communications principles.
• Commercial judgement developed in a complex organisation.
• The ability to manage competing deadlines and high workloads.

Responsibilities

• Plan and deliver evidence-based marketing campaigns and education initiatives across channels.
• Promote Melbourne Water brand with in-house studio content across internal and external channels.
• Create compelling written content for digital and traditional channels (social media, scripts, websites, collateral, etc.).
• Test campaigns using data and insights, then refine to improve impact.
• Build awareness and engagement with services and the brand.
• Support high-priority programs with effective communications approaches.
• Collaborate with suppliers on advertising, media and content; mentor teams in marketing storytelling.
• Influence senior stakeholders to support brand and reputation goals.

Skills

Marketing campaigns

Corporate communications

Stakeholder engagement

Content creation & storytelling

Project management

Critical thinking

Data-informed decision making

Marketing principles

Education

Marketing/communications degree

Job description

Melbourne Water is seeking a creative, strategic communications and marketing professional to join our Engagement & External Affairs Group on a fixed-term basis. This role leads marketing, education and behaviour change campaigns, delivering strategic communications to bring Melbourne Water’s brand to life.

Reporting to the Manager Communications, you’ll work across three areas: marketing, brand and corporate communications.