Strategic Campaign & Communications Lead

Melbourne Water Corporation; Melbourne; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Melbourne Water Corporation is seeking an External Communications & Campaign Advisor to lead marketing, education and behaviour-change campaigns across paid and owned channels. You will work within the Engagement & External Affairs Group to craft compelling stories that support Melbourne Water's brand and strategic objectives.

You will plan and deliver evidence-based campaigns, collaborate with an in-house creative studio, test ideas with data insights, and influence senior stakeholders to

Qualifications

• Proven experience delivering marketing campaigns and corporate communications plans and content that support brand goals and build reputation.
• Excellent writing skills and a natural feel for voice, narrative and key messages.
• Strong project management skills for delivering across many channels in complex, time-sensitive settings.
• Critical thinking to develop marketing and communications ideas into plans, tactics and content.
• Confidence leading and influencing senior stakeholders.
• Ability to find useful data, draw insights and use them to improve results.
• Ability to help others understand and apply marketing and communications principles.
• Commercial judgement developed in a complex organisation.
• Ability to manage competing deadlines and high workloads, both individually and in a team.
• A qualification in marketing, communications or a related field

Responsibilities

• Plan and deliver evidence-based behaviour change, education and marketing campaigns across several channels.
• Promote the Melbourne Water brand by working with an in-house creative studio.
• Create and uplift content for digital and traditional channels including social media, video scripts, website and publications.
• Use data and insights to test what works and refine campaigns for impact.
• Build awareness of and engagement with services and brand across audiences.
• Support high-priority programs with effective communications and marketing approaches.
• Work with suppliers on advertising, media and content, and help colleagues develop skills.
• Influence senior internal and external stakeholders to support brand and reputation goals.

Skills

Campaign delivery

Writing skills

Project management

Stakeholder engagement

Data analysis

Marketing principles

Voice and messaging

Commercial judgement

Education

Marketing/communications degree

Job description

Melbourne Water Corporation is seeking an External Communications & Campaign Advisor to lead marketing, education and behaviour-change campaigns across paid and owned channels. You will work within the Engagement & External Affairs Group to craft compelling stories that support Melbourne Water's brand and strategic objectives.

You will plan and deliver evidence-based campaigns, collaborate with an in-house creative studio, test ideas with data insights, and influence senior stakeholders to