Strategic Campaign & Brand Communications Lead

BotDigit Inc.; Melbourne; Vor Ort; AUD 90.000 - 120.000; Vollzeit

Zusammenfassung

Melbourne Water is seeking an External Communications & Campaign Advisor to lead marketing, education and behaviour-change campaigns across paid and owned channels, from concept to delivery.

Reporting to the Manager Communications, you will develop evidence-based strategies, collaborate with in-house creative studios, and influence senior stakeholders to promote our brand and protect Melbourne’s water resources.

Qualifikationen

• Proven experience delivering marketing campaigns and corporate communications plans and content that support brand goals and build reputation.
• Excellent writing skills and a natural feel for voice, narrative and key messages.
• Strong project management skills for delivering across many channels in complex, time-sensitive settings.
• Critical thinking to translate ideas into plans, tactics and content.
• Ability to influence senior stakeholders and manage competing deadlines.
• Capacity to derive insights from data to improve results.
• Experience helping others apply marketing and communications principles.
• Commercial judgement developed in a complex organisation.

Aufgaben

• Plan and deliver evidence-based behaviour change, education and marketing campaigns across several channels.
• Promote the Melbourne Water brand with in-house creative studio to develop content across internal and external channels.
• Create and uplift content for digital and traditional channels including social media, video scripts, websites and marketing collateral.
• Use data and insights to test what works and refine campaigns.
• Build awareness of services and brand, testing audience impact regularly.
• Support high-priority programs with effective communications approaches.
• Collaborate with suppliers on advertising, media and content, and upskill colleagues in marketing storytelling.
• Influence senior internal and external stakeholders to support brand, marketing and reputation goals.

Kenntnisse

Marketing campaigns

Corporate communications

Content writing

Stakeholder engagement

Project management

Data insights

Brand storytelling

Communication strategy

Ausbildung

Marketing/communications degree

Jobbeschreibung

Melbourne Water is seeking an External Communications & Campaign Advisor to lead marketing, education and behaviour-change campaigns across paid and owned channels, from concept to delivery.

Reporting to the Manager Communications, you will develop evidence-based strategies, collaborate with in-house creative studios, and influence senior stakeholders to promote our brand and protect Melbourne’s water resources.