Urgent: Google Ads Audit & Campaign Restructure

BotDigit Inc.; Melbourne; Vor Ort; AUD 90.000 - 120.000; Vollzeit

Zusammenfassung

Melbourne Water is seeking an External Communications & Campaign Advisor to lead marketing, education and behaviour-change campaigns across paid and owned channels, from concept to delivery.

Reporting to the Manager Communications, you will develop evidence-based strategies, collaborate with in-house creative studios, and influence senior stakeholders to promote our brand and protect Melbourne’s water resources.

Qualifikationen

• Proven experience delivering marketing campaigns and corporate communications plans and content that support brand goals and build reputation.
• Excellent writing skills and a natural feel for voice, narrative and key messages.
• Strong project management skills for delivering across many channels in complex, time-sensitive settings.
• Critical thinking to translate ideas into plans, tactics and content.
• Ability to influence senior stakeholders and manage competing deadlines.
• Capacity to derive insights from data to improve results.
• Experience helping others apply marketing and communications principles.
• Commercial judgement developed in a complex organisation.

Aufgaben

• Plan and deliver evidence-based behaviour change, education and marketing campaigns across several channels.
• Promote the Melbourne Water brand with in-house creative studio to develop content across internal and external channels.
• Create and uplift content for digital and traditional channels including social media, video scripts, websites and marketing collateral.
• Use data and insights to test what works and refine campaigns.
• Build awareness of services and brand, testing audience impact regularly.
• Support high-priority programs with effective communications approaches.
• Collaborate with suppliers on advertising, media and content, and upskill colleagues in marketing storytelling.
• Influence senior internal and external stakeholders to support brand, marketing and reputation goals.

Kenntnisse

Marketing campaigns

Corporate communications

Content writing

Stakeholder engagement

Project management

Data insights

Brand storytelling

Communication strategy

Ausbildung

Marketing/communications degree

Jobbeschreibung

External Communications & Campaign Advisor

Job Description

Who we are

In Melbourne, water is essential to our way of life.

As caretakers for Melbourne’s water cycle, and our catchments. We care for water, life, and land throughout Melbourne: both its people and its biodiversity.

Each time you drink from the tap, flush a toilet, or kayak down the Yarra we’re there. Primed and ready, quietly delivering some of the world’s cleanest water for over five million residents and wildlife that call Melbourne home, just as we have for over 130 years.

About the Role

We're looking for a creative, strategic communications and marketing professional to join our Engagement & External Affairs Group on a fixed-term basis. This is a varied role that combines strategy and delivery where you'll lead marketing, education and behaviour change campaigns from start to finish, and help deliver strategic communications initiatives to bring Melbourne Water’s brand to life.

Reporting to the Manager Communications, you'll work across three connected areas: marketing, brand and corporate communications. You'll use data and insights to plan, deliver and refine campaigns across paid and owned channels, create content that fits our brand and tell stories that connect with our audiences. Key responsibilities of the role include:

• Plan and deliver evidence-based behaviour change, education and marketing campaigns across several channels, aimed at our key customer segments
• Promote the Melbourne Water brand by working with an in-house creative studio to develop content telling our story in a consistent, engaging way across internal and external channels
• Create – and uplift others to create – effective written content for digital and traditional channels including social media, video scripts, website, community engagement channels, marketing collateral, corporate publications etc.
• Use data and insights to test what works, then refine campaigns to improve their impact
• Build awareness of and engagement with our services and brand, testing audience impact regularly and acting on what you learn
• Support high-priority programs, with effective communications and marketing approaches
• Work with suppliers on advertising, media and content, and help colleagues across the business build their marketing and storytelling skills
• Influence senior internal and external stakeholders to support our brand, marketing and reputation goals

For more information, please refer to the attached Position Description

Your marketing and campaign delivery expertise will complement the team’s strong communications capability and support impactful outcomes .

About you:

The successful candidate will be an experienced marketing and communications professional with a strong background in planning and delivering marketing, behaviour change or consumer education campaigns from concept through to execution. They will bring strong coordination, stakeholder engagement and project delivery skills, with the ability to manage competing priorities and deliver high-quality outcomes.

• Proven experience delivering marketing campaigns and corporate communications plans and content that support brand goals and build reputation
• Excellent writing skills and a natural feel for voice, narrative and key messages
• Strong project management skills for delivering across many channels in complex, time-sensitive settings
• Critical thinking, so you can develop marketing and communications ideas and turn them into plans, tactics and content
• Confidence leading and influencing senior stakeholders
• The ability to find useful data, draw out insights and use them to improve results
• Skill in helping others understand and apply marketing and communications principles
• Commercial judgement developed in a complex organisation
• The ability to manage competing deadlines and high workloads, both on your own and as part of a team
• A qualification in marketing, communications or a related field

Why join us:

At Melbourne Water, we care deeply about water and the life it sustains.

Our team is inspired by passion and purpose, with an unwavering commitment to safety. We are on a mission to protect every Melburnian’s way of life, one drop at a time.

We don’t just talk about flexible working - we live it. Our culture of purpose, safety, results, and learning flows through everything we do. We're dedicated to doing what's right, and this commitment extends to the meaningful work we do in a supportive and inclusive culture that encourages you to make the most of your talents.

Our long-standing commitment to Diversity, Inclusion, and Belonging means that Aboriginal and Torres Strait Islander peoples, LGBTIQ+ individuals, Neurodivergent Individuals, people living with disability, mature age and young jobseekers from all cultures can apply with confidence knowing they are safe, affirmed, and celebrated.

If you’re curious, action-orientated, outcomes-focused, and passionate about public resources, community, and the environment, we'd love to receive your application and learn if you could be a great fit.

Closing date: Thursday 12 th November 2026 at 11:55pm AEST