Store Manager — Lead, Coach & Drive Results

City Beach; Penrith; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

40% team member discount

Employee Assistance Program

Gym discounts

Beach parties

Job summary

City Beach is seeking an experienced Store Manager to steer daily store operations, coach a high-performing team, and champion a customer-first culture. You’ll drive sales, staff development, stock control, and compliance while upholding brand standards.

Lead by example in a fast-paced retail environment in Penrith, NSW, recruiting and retaining talent, achieving KPIs, and delivering outstanding customer experiences.

Qualifications

• 1+ years’ experience in a customer service–focused management role.
• Background in fast-paced retail, FMCG, or hospitality (highly regarded).
• Proven track record in driving sales and achieving operational targets.
• Strong leadership, communication, and team-building skills.
• Hands-on, energetic, and enthusiastic approach to coaching and store operations.

Responsibilities

• Create a customer-centric, development-focused culture that delivers outstanding team and customer experiences.
• Lead the store team to meet KPIs and operational goals across Sales, People, Compliance, Visual Merchandising, Wages, and Safety.
• Oversee daily operations, including team leadership, stock control, loss prevention, store presentation, and promotional execution.
• Manage wages to support profitability, efficiency, and customer service standards.
• Analyse store performance and customer feedback to identify opportunities and implement improvement strategies.
• Coach, train, and develop team members to build capability, drive performance, and support career growth.
• Recruit, develop, and retain talent to maintain an engaged, high-performing team.
• Ensure a safe, compliant, and positive workplace, meeting all WHS and company policy requirements.
• Lead retail initiatives, ensuring the team understands and delivers organisational objectives.
• Promote continuous learning and development to empower future leaders.

Skills

Leadership

Sales achievement

Customer service

Retail operations

Job description

City Beach is seeking an experienced Store Manager to steer daily store operations, coach a high-performing team, and champion a customer-first culture. You’ll drive sales, staff development, stock control, and compliance while upholding brand standards.

Lead by example in a fast-paced retail environment in Penrith, NSW, recruiting and retaining talent, achieving KPIs, and delivering outstanding customer experiences.