Assistant Store Manager — Drive Team Excellence & Sales

City Beach; Whitsunday Regional; On-site; AUD 52,000 - 70,000; Full time

Benefits offered by this job

40% team member discount

Staff product discounts

Employee Assistance Program

Pilates class discounts

Health insurance discounts

Gift card incentives

Career progression opportunities

Team incentives and prizes

Monthly day off

Bonus programs

Job summary

City Beach is seeking an experienced Assistant Store Manager for our Airlie Beach store. You will inspire, coach, and drive success while supporting all aspects of store operations and leading a high-performing team.

You will champion a customer-first culture, ensure operational excellence, and contribute to the growth of our retail network through strong leadership and development of staff.

Qualifications

• 1+ years’ experience in a customer service–focused management role.
• Background in fast-paced retail, FMCG, or hospitality (highly regarded).
• Proven track record in driving sales and achieving operational targets.
• Strong leadership, communication, and team-building skills.

Responsibilities

• Create a customer-centric, development-focused culture that delivers outstanding team and customer experiences.
• Lead the store team to meet KPIs and operational goals across Sales, People, Compliance, Visual Merchandising, Wages, and Safety.
• Oversee daily operations, including team leadership, stock control, loss prevention, store presentation, and promotional execution.
• Manage wages to support profitability, efficiency, and customer service standards.
• Analyse store performance and customer feedback to identify opportunities and implement improvement strategies.
• Coach, train, and develop team members to build capability, drive performance, and support career growth.
• Recruit, develop, and retain talent to maintain an engaged, high-performing team.
• Ensure a safe, compliant, and positive workplace, meeting all WHS and company policy requirements.
• Lead retail initiatives, ensuring the team understands and delivers organisational objectives.
• Promote continuous learning and development to empower future leaders.

Skills

Customer service management

Retail leadership

Sales-driven

Communication

Job description

City Beach is seeking an experienced Assistant Store Manager for our Airlie Beach store. You will inspire, coach, and drive success while supporting all aspects of store operations and leading a high-performing team.

You will champion a customer-first culture, ensure operational excellence, and contribute to the growth of our retail network through strong leadership and development of staff.