Assistant Store Manager — Lead a High-Performing Retail Team

City Beach; Penrith; On-site; AUD 65,000 - 85,000; Full time

Benefits offered by this job

Team discount 40%

Employee Assistance Program

Pilates class discounts

Banking consultations

Medibank private health discount

Strike Bowling & Holey Moley discounts

Beach party gift cards

Career progression opportunities

Job summary

City Beach is seeking an experienced Assistant Store Manager for our Penrith store who can inspire, coach, and drive success. You will support all aspects of store operations while building a motivated, high-performing team and championing a customer-first culture.

You will lead in delivering sales and service targets, manage wages and compliance, develop talent, and maintain a safe, engaging workplace. If you bring hands-on leadership and a passion for fast-paced retail, this role offers a

Qualifications

• 1+ years’ experience in a customer service–focused management role.
• Experience in fast-paced retail, FMCG, or hospitality is highly regarded.
• Proven track record of driving sales and achieving targets.
• Strong leadership, communication, and team-building skills.
• Hands-on, energetic approach to coaching and store operations.

Responsibilities

• Create a customer-centric, development-focused culture that delivers outstanding team and customer experiences.
• Lead the store team to meet KPIs and operational goals across Sales, People, Compliance, Visual Merchandising, Wages, and Safety.
• Oversee daily operations, including team leadership, stock control, loss prevention, store presentation, and promotions.
• Manage wages to support profitability, efficiency, and service standards.
• Analyse store performance and customer feedback to identify opportunities and implement improvements.
• Coach, train, and develop team members to build capability and growth.
• Recruit, develop, and retain talent to maintain an engaged team.
• Ensure a safe, compliant workplace meeting WHS and policy requirements.
• Lead retail initiatives to deliver organisational objectives.
• Promote continuous learning to empower future leaders.

Skills

Customer service management

Retail leadership

Sales driving

Operational excellence

Coaching & development

Job description

City Beach is seeking an experienced Assistant Store Manager for our Penrith store who can inspire, coach, and drive success. You will support all aspects of store operations while building a motivated, high-performing team and championing a customer-first culture.

You will lead in delivering sales and service targets, manage wages and compliance, develop talent, and maintain a safe, engaging workplace. If you bring hands-on leadership and a passion for fast-paced retail, this role offers a