Assistant Store Manager - Penrith

City Beach; Penrith; On-site; AUD 65,000 - 85,000; Full time

Benefits offered by this job

Team discount 40%

Employee Assistance Program

Pilates class discounts

Banking consultations

Medibank private health discount

Strike Bowling & Holey Moley discounts

Beach party gift cards

Career progression opportunities

Job summary

City Beach is seeking an experienced Assistant Store Manager for our Penrith store who can inspire, coach, and drive success. You will support all aspects of store operations while building a motivated, high-performing team and championing a customer-first culture.

You will lead in delivering sales and service targets, manage wages and compliance, develop talent, and maintain a safe, engaging workplace. If you bring hands-on leadership and a passion for fast-paced retail, this role offers a

Qualifications

• 1+ years’ experience in a customer service–focused management role.
• Experience in fast-paced retail, FMCG, or hospitality is highly regarded.
• Proven track record of driving sales and achieving targets.
• Strong leadership, communication, and team-building skills.
• Hands-on, energetic approach to coaching and store operations.

Responsibilities

• Create a customer-centric, development-focused culture that delivers outstanding team and customer experiences.
• Lead the store team to meet KPIs and operational goals across Sales, People, Compliance, Visual Merchandising, Wages, and Safety.
• Oversee daily operations, including team leadership, stock control, loss prevention, store presentation, and promotions.
• Manage wages to support profitability, efficiency, and service standards.
• Analyse store performance and customer feedback to identify opportunities and implement improvements.
• Coach, train, and develop team members to build capability and growth.
• Recruit, develop, and retain talent to maintain an engaged team.
• Ensure a safe, compliant workplace meeting WHS and policy requirements.
• Lead retail initiatives to deliver organisational objectives.
• Promote continuous learning to empower future leaders.

Skills

Customer service management

Retail leadership

Sales driving

Operational excellence

Coaching & development

Job description

At City Beach, our people are at the core of what we do, both our customers and our team. All are welcome under the City Beach roof, where value is placed on individual style, teamwork, authenticity, adaptability, and a desire to exceed expectations.

We stock some of the world's biggest brands across surf, skate, streetwear, and fashion. Our stores are a hub that connect our customers to events, influencers, and trends, allowing them to live life on their terms.

The role:

We’re on the hunt for an experienced Assistant Store Manager to join our Penrith store who can inspire, coach, and drive success. As an Assistant Store Manager at City Beach, you will support all aspects of store operations while building and leading a motivated, high-performing team. You will champion a customer-first culture, ensure operational excellence, and play a key role in supporting the continued success of our retail network.

What you'll do:

Create a customer-centric, development-focused culture that delivers outstanding team and customer experiences.

Lead the store team to meet KPIs and operational goals across Sales, People, Compliance, Visual Merchandising, Wages, and Safety.

Oversee daily operations, including team leadership, stock control, loss prevention, store presentation, and promotional execution.

Manage wages to support profitability, efficiency, and customer service standards.

Analyse store performance and customer feedback to identify opportunities and implement improvement strategies.

Coach, train, and develop team members to build capability, drive performance, and support career growth.

Recruit, develop, and retain talent to maintain an engaged, high-performing team.

Ensure a safe, compliant, and positive workplace, meeting all WHS and company policy requirements.

Lead retail initiatives, ensuring the team understands and delivers organisational objectives.

Promote continuous learning and development to empower future leaders.

What you'll bring:

1+ years’ experience in a customer service–focused management role.

Background in fast-paced retail, FMCG, or hospitality (highly regarded).

Proven track record in driving sales and achieving operational targets.

Strong leadership, communication, and team-building skills.

A hands-on, energetic, and enthusiastic approach to coaching and store operations.

The benefits:

Enjoy a 40% team member discount for you, your friends and family to access.

We have partnered with industry leaders to bring our team members discounts on products and memberships to keep you healthy on all fronts, including:

Access to a free Employee Assistance Program.

Discounts on Studio Pilates Class Passes

Complimentary consultations with Westpac & NAB

7% discount on Medibank private health insurance.

Up to 15% off at Strike Bowling & Holey Moley.

Beach parties ($100 – $300 gift cards up for grabs for best dressed).

Endless succession pathways to different roles within Stores, Head Office, or Distribution Centre.

Awesome in-store competitions and sales incentives.

Prezzee Gift Cards for major milestones and yearly anniversary certificates.

A monthly day off (4-day week once a month).

Bonuses based on sales & customer service levels.