State Manager (Sales) – Victoria & Tasmania

Yorkshire Bridge; Melbourne; On-site; AUD 180,000 - 260,000; Full time

Job summary

Yorkshire Bridge is seeking a State Manager (Sales) for Victoria & Tasmania to lead a high‑performing regional team across diversified channels. The role focuses on translating national strategies into local execution, coordinating specification, project, wholesale and end-user activities, and driving conversion through coaching and strong CRM discipline.

The successful candidate will bring a track record of leading B2B sales teams in industrial or building products, with demonstrated revenue

Qualifications

• Minimum 10 years sales management experience in electrical, industrial products or related industries.
• Proven success leading multi-channel B2B sales teams.
• Commercial ownership of revenue, margin, budgets and forecasting at regional level.
• Experience leading a large, multi-discipline sales team with meaningful budget ownership.
• Proven adoption of CRM, pipeline discipline and structured sales-management rhythms.

Responsibilities

• Lead the Victoria & Tasmania regional sales team and drive growth.
• Translate national segment strategies into local execution and action plans.
• Connect specification, project, wholesale and end-user disciplines into one regional team.
• Lift conversion by turning quotes into secured business and manage performance.
• Foster change and accountability through coaching, with CRM and forecasting disciplines.
• Collaborate with national stakeholders and maintain budget ownership and forecasting accuracy.

Skills

Sales leadership

Multi-channel selling

CRM & pipeline discipline

Budgeting & forecasting

People development

Tools

Salesforce

Job description

State Manager (Sales) – Victoria & Tasmania

This privately-owned business is a designer, manufacturer and supplier of automated monitoring systems and building compliance solutions. With an integrated model spanning product development, manufacturing, software, sales, commissioning and after-sales support, the company has built a market-leading reputation for innovation, reliability and making compliance easy for its customers. Channels to market include specifiers and consultants, electrical contractors, electrical wholesale and end users. The business is now entering its next stage of growth, investing in new systems, CRM capability and sales development to support ambitious growth plans.

Reporting to the General Manager Sales and as a member of the management team, the State Manager will lead one of the company's largest and most strategically important regions, with a revenue base of $40m and a team of 15 across business development and customer service. This is a field-based, coaching-led leadership role, with a mandate to translate national segment strategies into local execution, connect the specification, project, wholesale and end-user disciplines into one regional team, and lift conversion so that specifications and quotes translate into secured business. The State Manager will play a lead role in the people side of change as new systems and a consistent sales methodology are embedded to drive a culture of accountability and performance.

The successful candidate will be an experienced state, regional or national sales leader with a track record of improving team performance, driving behavioural change and delivering profitable growth in an industrial products, electrical, building products or similarly technical B2B environment. Direct product experience is not essential. More important is a credible coaching style, a strong understanding of multi-channel selling and the ability to build engaged, accountable teams through trust rather than micromanagement. Interstate candidates open to relocating to Melbourne are welcomed.

Critical for consideration:

• A minimum of 10 years' sales management experience in electrical, industrial products, building products or a related industry.
• Demonstrated success leading, coaching and developing high-performing state, regional or national B2B sales teams.
• Commercial ownership of revenue, margin, budgets and forecasting at state, regional or national level.
• Experience leading multi-channel sales through specifiers, consultants, electrical contractors, wholesalers and/or end users.
• Experience leading a large, multi-discipline sales team with meaningful budget ownership.
• Proven adoption of CRM, pipeline discipline and structured sales-management rhythms.
• A track record of leading change and gaining team buy-in while improving accountability.
• The ability to influence in a matrix structure, working collaboratively with national segment and functional stakeholders.