Senior Paid Media Lead: Growth, Attribution & Strategy

Lamington Digital; Sydney; Remote; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Generous salary + incentives

Conferences and courses

High-level mentoring

Work from anywhere in Australia

Job summary

Lamington Digital is seeking a Senior Paid Media Lead to own strategy and delivery across Google, Meta, and programmatic channels for a diverse client portfolio. You will drive performance, solve tracking challenges, and shape how paid media is delivered in a modern agency.

You’ll work hands-on with clients, leverage AI-driven tools, and partner with senior stakeholders to scale campaigns while maintaining profitability.

Qualifications

• 5+ years in paid media with end-to-end strategy ownership across Google and Meta.
• Proven track record of profitable growth with large budgets.
• Strong technical capability: GA4, GTM, server-side tagging, pixel and CAPI troubleshooting.
• Comfort using AI tools to accelerate analysis, creative testing and workflow.
• Hands-on ecommerce experience: Shopping, PMax and product feed management.
• Strong grasp of attribution and incrementality; able to judge platform numbers.

Responsibilities

• Own end-to-end paid media strategy and delivery across Google Ads, Meta Ads, paid social and programmatic for a client portfolio.
• Plan, launch and optimise across Search, Performance Max, Shopping, YouTube and Meta.
• Manage budgets, pacing and performance against KPIs like revenue, ROAS, CPA, LTV.
• Solve tracking/attribution gaps; implement GTM, GA4 and conversion APIs.
• Lead first‑party data and CRM integrations for smarter targeting.
• Run structured creative testing with clients and partners.
• Advise on budget allocation and channel mix for profitability.
• Utilise internal AI tools for reporting, pacing and analytics to stay high-margin.

Skills

Paid media strategy

Google Ads

Meta Ads

Programmatic

GA4

GTM

Server-side tagging

Attribution

AI tooling

Ecommerce experience

Tools

Blis

Yahoo DSP

Amazon DSP

Trade Desk

Job description

Lamington Digital is seeking a Senior Paid Media Lead to own strategy and delivery across Google, Meta, and programmatic channels for a diverse client portfolio. You will drive performance, solve tracking challenges, and shape how paid media is delivered in a modern agency.

You’ll work hands-on with clients, leverage AI-driven tools, and partner with senior stakeholders to scale campaigns while maintaining profitability.