Digital Paid Media Specialist

Freshlime Media Pty Ltd; Melbourne; On-site; AUD 70,000 - 110,000; Full time

Job summary

Freshlime Media Pty Ltd, a boutique independent media agency in Melbourne, is seeking a Digital Paid Media Specialist to join our close-knit team. If flexibility is preferred, a part-time arrangement is also considered.

You will plan, execute and optimise integrated paid campaigns across Google Ads, Meta and programmatic channels, driving measurable outcomes for diverse clients while collaborating with partners and internal teams.

Qualifications

• 3+ years' experience in paid media or digital marketing

Responsibilities

• Plan, build and optimise paid media campaigns across Google Ads, Meta, programmatic, and other paid channels.
• Develop integrated paid media strategies aligned with client objectives and budgets.
• Conduct audience, competitor and keyword research to identify growth opportunities.
• Structure campaigns for performance, scalability and conversion efficiency.
• Manage budgets, bidding strategies, audience targeting and remarketing campaigns.
• Implement and maintain accurate conversion tracking using GA4, GTM, and pixels.
• Monitor and optimise campaigns against KPIs such as CPA, ROAS, CTR, CPC, CPM.
• Conduct A/B testing across creatives, audiences, landing pages and bidding strategies.
• Analyse campaign performance using GA4, Google Ads, Meta, CM360 and Looker Studio.
• Prepare client reports and present insights; collaborate with teams and partners.
• Stay across platform updates and AI-powered tools to improve performance.
• Help manage the agency social media requirements.

Skills

Paid media

Performance marketing

Google Ads

Meta Ads Manager

GA4

Programmatic

CM360

Google Tag Manager

Conversion tracking

Data Studio

Tools

CM360

Looker Studio

Google Tag Manager

Job description

We're a boutique, independent media agency that partners with clients to deliver measurable growth and outcomes. Our team values collaboration, innovation and continuous learning, and we're passionate about delivering exceptional results for our clients.

About the Role

We're looking for a Digital Paid Media Specialist to join our close knit team. Should the right candidate be seeking a more flexible arrangement, we would also consider a part-time role.

You’ll plan, execute and optimise integrated paid digital campaigns across different clients, combining strategic thinking with technical expertise to deliver measurable business outcomes.

While Google Ads and Meta are core platforms, you’ll also work across programmatic, premium publishers, paid social, video and emerging digital channels. From media planning and campaign execution through to tracking, reporting and optimisation, you’ll play a key role in driving client success.

What You'll Do

Plan, build and optimise paid media campaigns across Google Ads, Meta, programmatic platforms, premium publishers and other paid social channels.

Develop integrated paid media strategies aligned with client objectives and budgets.

Conduct audience, competitor and keyword research to identify growth opportunities.

Structure campaigns for performance, scalability and conversion efficiency.

Manage budgets, bidding strategies, audience targeting and remarketing campaigns.

Implement and maintain accurate conversion tracking using GA4, Google Tag Manager, platform pixels and UTM frameworks.

Monitor and optimise campaigns against KPIs including CPA, ROAS, CTR, CPC, CPM and conversion rate.

Conduct A/B testing across creative, audiences, landing pages and bidding strategies.

Analyse campaign performance using GA4, Google Ads, Meta, CM360 and Looker Studio, translating data into actionable recommendations.

Prepare client reports, present campaign insights and work collaboratively with internal teams and media partners.

Stay across platform updates, emerging technologies and AI-powered tools that improve campaign performance and workflow efficiency.

Help manage the agency social media requirements.

About You

You’ll be an analytical and commercially minded digital marketer who enjoys solving problems, improving performance and delivering outstanding client outcomes.

You’ll bring:

3+ years' experience in paid media, performance marketing or digital media buying (agency experience preferred).

Strong experience with Google Ads, Meta Ads Manager and GA4.

Experience across programmatic, premium publishers or broader paid digital media.

Solid technical understanding of Google Tag Manager, conversion tracking, attribution and campaign measurement.

Experience with keyword strategy, audience targeting and performance optimisation.

Confidence using reporting tools such as Data Studio and CM360.

Strong communication and client presentation skills.

Excellent organisational skills, attention to detail and the ability to manage multiple campaigns.

A passion for innovation, continuous learning and leveraging AI to improve campaign performance and efficiency.

Why Join Us?

You’ll work across different clients, and advertising platforms while collaborating with an experienced and supportive team. We encourage curiosity, innovation and continuous development, giving you the opportunity apply your technical expertise, contribute new ideas and make a genuine impact on client success.

If you're passionate about Digital paid media and enjoy combining strategy, technology and data to deliver measurable results, we'd love to hear from you.