Senior Paid Media Strategist – AI-Driven Growth & Strategy

Online Marketing Gurus; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Career development programs

Salary packaging benefits

Pet-friendly, vibrant office

Barista-style coffee and social events

Recognition through service awards

Job summary

Online Marketing Gurus in Sydney is seeking a Senior Paid Media Consultant to lead multi-channel strategies across Google, Meta, Pinterest and TikTok. This role emphasizes data-driven leadership, profitability improvement and AI-powered optimization.

You will own client engagements, drive growth, and expand relationships while mentoring junior staff. The role is office-based in Sydney, with strong career progression and industry-leading practice.

Qualifications

• Minimum 3-4 years of experience in Google & Meta.
• Comfortable with Google Analytics.
• Experience managing large budgets across multiple digital advertising channels.
• Strong written and verbal communications skills.
• Excellent research and analytical skills.
• Ability to multitask and thrive in a fast-paced environment.
• Adoption of AI in your workflows.
• Must be available to work in the Sydney office.
• Experience of Pinterest & TikTok.
• Knowledge of SEO and digital marketing concepts.
• Shopify experience.
• Proficiency with data analysis e.g. SQL.

Responsibilities

• Own the development and delivery of multi-channel paid media strategies aligned with client objectives.
• Lead strategic client conversations, translating performance data into actionable recommendations.
• Champion data quality, measurement, and first-party data utilisation.
• Drive AI adoption and automation to improve decision-making and productivity.
• Collaborate with creative teams to test messaging and formats and drive commercial growth.

Skills

Google & Meta experience

Google Analytics

Data analysis

Strategic leadership

Communication skills

AI in workflows

Multi-channel advertising

Client engagement

Pinterest & TikTok experience

SQL

Shopify experience

Education

Bachelor’s degree in Marketing, Digital Media or related field

Tools

Google Analytics

SQL

Job description

Online Marketing Gurus in Sydney is seeking a Senior Paid Media Consultant to lead multi-channel strategies across Google, Meta, Pinterest and TikTok. This role emphasizes data-driven leadership, profitability improvement and AI-powered optimization.

You will own client engagements, drive growth, and expand relationships while mentoring junior staff. The role is office-based in Sydney, with strong career progression and industry-leading practice.