PAID MEDIA LEAD

Lamington Digital; Sydney; Remote; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Generous salary + incentives

Conferences and courses

High-level mentoring

Work from anywhere in Australia

Job summary

Lamington Digital is seeking a Senior Paid Media Lead to own strategy and delivery across Google, Meta, and programmatic channels for a diverse client portfolio. You will drive performance, solve tracking challenges, and shape how paid media is delivered in a modern agency.

You’ll work hands-on with clients, leverage AI-driven tools, and partner with senior stakeholders to scale campaigns while maintaining profitability.

Qualifications

• 5+ years in paid media with end-to-end strategy ownership across Google and Meta.
• Proven track record of profitable growth with large budgets.
• Strong technical capability: GA4, GTM, server-side tagging, pixel and CAPI troubleshooting.
• Comfort using AI tools to accelerate analysis, creative testing and workflow.
• Hands-on ecommerce experience: Shopping, PMax and product feed management.
• Strong grasp of attribution and incrementality; able to judge platform numbers.

Responsibilities

• Own end-to-end paid media strategy and delivery across Google Ads, Meta Ads, paid social and programmatic for a client portfolio.
• Plan, launch and optimise across Search, Performance Max, Shopping, YouTube and Meta.
• Manage budgets, pacing and performance against KPIs like revenue, ROAS, CPA, LTV.
• Solve tracking/attribution gaps; implement GTM, GA4 and conversion APIs.
• Lead first‑party data and CRM integrations for smarter targeting.
• Run structured creative testing with clients and partners.
• Advise on budget allocation and channel mix for profitability.
• Utilise internal AI tools for reporting, pacing and analytics to stay high-margin.

Skills

Paid media strategy

Google Ads

Meta Ads

Programmatic

GA4

GTM

Server-side tagging

Attribution

AI tooling

Ecommerce experience

Tools

Blis

Yahoo DSP

Amazon DSP

Trade Desk

Job description

We are an independent digital consultancy based in Australia. We work with ambitious brands who want to drive growth ahead of the competition, want to improve their campaign insights, targeting and measurement (data and analytics), want a transparent and highly accountable fee structure, and most importantly want to be paired with the best talent in the industry.

We work closely with our clients and are seen as an extension of their internal teams, a true digital partner. Paid media sits at the core of our integrated performance approach, working hand in hand with analytics, creative strategy and SEO. With strong client demand and a growing portfolio, we’re now looking for a senior performance lead to own and build our paid function.

About the role

We’re looking for an experienced, commercially minded Paid Media Lead to own paid media strategy and delivery across our client portfolio. Put simply: your job is to make every client dollar work harder, and to be the person in the room who can prove it.

This is a hands‑on role with full ownership. You’ll set the strategy and run the accounts across Google, Meta, paid social and programmatic, solve the tracking and attribution problems clients struggle with in order to prove campaign success, and shape how paid media is delivered at Lamington. You’ll work directly with clients alongside a Client Lead, and with the Managing Partners on building the function.

It’s ideal for a senior media strategist in a large agency or corporate who wants to bring enterprise‑level rigour to mid‑market brands, and would rather build something than inherit it.

What you’ll do

• Own end-to-end paid media strategy and delivery across Google Ads, Meta Ads, paid social and programmatic for a portfolio of clients, including high‑SKU ecommerce, marketplaces and high‑volume lead gen
• Plan, launch and optimise across Search, Performance Max, Shopping, YouTube, Demand Gen and Meta Advantage+, getting the most out of AI‑driven bidding without handing over the steering wheel
• Manage budgets, pacing and performance against agreed commercial KPIs (revenue, ROAS, CPA, LTV, qualified leads)
• Solve the hard stuff: tracking and attribution gaps, GTM and GA4 setups, conversion APIs, feed optimisation and Google Merchant Centre
• Lead first‑party data and CRM integrations to fuel smarter targeting and value‑based bidding
• Run structured creative testing with clients and creative partners, and use our creative analytics to scale what’s working and cut what isn’t
• Advise clients on budget allocation, channel mix, what to bring in‑house and how to scale their paid footprint profitably
• Use our internal AI and automation tooling (reporting, pacing and creative analytics) to keep delivery high‑margin and strategically focused
• Translate performance data into clear, decisive recommendations for clients and internal stakeholders
• Stay ahead of platform changes, automation and AI‑driven shifts in paid media, and help clients understand what’s coming so they can plan for it

What we’re looking for

• 5+ years in paid media, including end-to-end strategy ownership across complex, large‑scale Google and Meta accounts
• Proven track record driving profitable growth with meaningful budgets and clear commercial outcomes
• Strong technical capability: conversion tracking, GA4, GTM, server‑side tagging, pixel and CAPI troubleshooting
• Comfort using AI tools to accelerate analysis, creative testing and workflow
• Hands‑on ecommerce experience, including Shopping, PMax and product feed management
• A solid grasp of attribution and incrementality, and the judgement to know when platform‑reported numbers can’t be trusted
• Strong analytical skills and the ability to turn data into clear, actionable insight
• Confident working directly with clients and senior stakeholders as the technical authority in the room
• Self‑directed and proactive, comfortable owning both the plan and the execution in a fast‑paced environment

Nice to have

• Previous agency experience
• Paid social beyond Meta (LinkedIn, TikTok, Pinterest)
• Programmatic and DSP experience (e.g. Blis, Yahoo, Amazon DSP, Trade Desk)
• Experience with CRO and landing page optimisation
• Experience across multiple industries and business models

How success is measured

We’re a business that measures outcomes over activity, so this role is no different. In your first 90 days it’s about getting across the portfolio, fixing measurement where it’s broken and building consistent delivery; from there, you’ll own:

Primary (client outcomes)

• Client performance against agreed commercial targets (revenue, ROAS, CPA, qualified leads)
• Budget pacing accuracy across the portfolio
• Measurement health: every account tracking accurately, with attribution clients can trust

The floor (so performance ladders to business)

• Client retention and growth in paid media scope across existing accounts
• Delivery efficiency and margin, using automation to scale without scaling cost

We’ll agree specific targets together; the point is that you’re measured on results, not effort.

Why join Lamington Digital

• High ownership role with direct influence on client growth and agency capability
• Work in a transparent agency where results matter more than decks and jargon
• Opportunity to shape how paid media is delivered within a modern performance agency, leading to career growth and role expansion
• Work in an integrated team alongside senior SEO, analytics and creative specialists
• Generous salary plus incentives linked to client growth and business impact
• Work from anywhere in Australia; it’s the contribution and impact that matters most
• We invest in you, from conferences and courses to high‑level mentoring
• A growth‑focused, collaborative environment where you’re supported, developing your skills, and having fun doing it
• Do great, strategically focused work for clients that is interesting and rewarding

Equal opportunity

Lamington Digital is an equal opportunity employer. We value diversity and encourage applications from people of all backgrounds and experiences, even if you don’t meet every requirement listed.