Senior Paid Media Manager: Google Ads & Meta Mastery

My Guardian; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Onsite gym

Office culture

Fridays drinks and nibbles

Healthy snacks

Training and development opportunities

Job summary

My Guardian is seeking a Digital Media Manager to own the end-to-end paid search, Meta, and other paid campaigns. You will be hands-on with daily account tasks, translating user behaviour into performance and maximising ROAS across major platforms.

Reporting to the Head of Digital, you will lead budgeting, bid adjustments, and campaign launches, with a focus on data-driven decision making and meticulous account hygiene.

Qualifications

• Must have hands-on experience managing medium-to-large scale Paid Search and Paid Social accounts.
• Advanced knowledge of Google Ads Manager and Meta Ads Manager is required.
• Proficient in GA4, Excel/Google Sheets, and data visualization tools.

Responsibilities

• Pacing and budget guardrails across Google Ads, Meta Ads, and other platforms to prevent overspend.
• Daily bid management and keyword optimisations based on performance data.
• Conduct daily search query audits to expand negative keyword lists and refine match types.
• Monitor ad health metrics and run A/B tests for copy and visuals.
• Regularly update and manage audiences to minimise ad fatigue.

Skills

Attention to detail

Data-driven problem solving

Testing discipline

Account hygiene

Strategic thinking

Tools

Google Ads Manager

Meta Ads Manager

GA4

Looker Studio

GTM

Excel/Sheets

Job description

My Guardian is seeking a Digital Media Manager to own the end-to-end paid search, Meta, and other paid campaigns. You will be hands-on with daily account tasks, translating user behaviour into performance and maximising ROAS across major platforms.

Reporting to the Head of Digital, you will lead budgeting, bid adjustments, and campaign launches, with a focus on data-driven decision making and meticulous account hygiene.