Senior Marketing Automation Lead - Flexible Work

BOQ Group; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible working arrangement

Discounted financial products

Salary sacrificing options

Paid parental leave

Purchase additional annual leave

Discounted private health insurance

Employee Assistance Program (EAP)

Employee network groups

Pride in Diversity membership

Job summary

BOQ Group is seeking a Senior Marketing Automation Specialist to lead the execution and optimisation of marketing automation across email, SMS, push and other digital channels.

You will collaborate with Product, Marketing, Data, Technology, Risk and Operations to improve journeys, test segmentation, and troubleshoot the marketing tech stack, delivering data-driven, personalised customer communications that drive business outcomes.

Qualifications

• Experience with enterprise marketing automation platforms and customer data environments.
• Strong ability to create personalised, data-driven customer communications.
• Comfortable with complex data sets, troubleshooting, and managing multiple priorities.
• Collaborative team player and stakeholder relationship skills.

Responsibilities

• Lead the execution and optimisation of marketing automation initiatives across email, SMS, push notifications and other digital channels.
• Collaborate with Product, Marketing, Data, Technology, Risk and Operations to deliver campaigns and optimise customer journeys.
• Drive segmentation, testing, platform optimisation, troubleshooting, and continuous improvement across the marketing tech stack.

Skills

Marketing automation platforms

Customer segmentation

Customer data platforms

CRM systems

Troubleshooting technical issues

Cross-functional collaboration

Job description

BOQ Group is seeking a Senior Marketing Automation Specialist to lead the execution and optimisation of marketing automation across email, SMS, push and other digital channels.

You will collaborate with Product, Marketing, Data, Technology, Risk and Operations to improve journeys, test segmentation, and troubleshoot the marketing tech stack, delivering data-driven, personalised customer communications that drive business outcomes.