Marketing Automation Specialist

Foodcare Systems Pty Ltd; Sydney; Hybrid; AUD 90,000 - 105,000; Full time

Job summary

Foodcare Systems Pty Ltd in Sydney seeks a Marketing Automation Specialist to plan and run campaigns, own the content calendar and leverage AI tools to cut manual work. You will work in a hands-on strategic role from Smeaton Grange with a hybrid work setup and report to the Head of Marketing.

You'll bring 4+ years in B2B marketing, hands-on marketing automation, and experience coordinating with offshore teams.

Qualifications

• 4+ years in B2B marketing or similar roles.
• Hands-on marketing automation experience with workflows and reporting.
• Experience working with remote or offshore teams.

Responsibilities

• Plan, run and report on integrated campaigns across email, LinkedIn, print and web.
• Own the content calendar, including product booklets, our catalogue, case studies and calendar promotions.
• Brief product content for booklets, working with our product team to turn a large, technical range into clear customer benefits.
• Manage the annual catalogue from brief to print, including design direction and printer negotiation.
• Design, build, test and deploy data-driven, personalised email communications using CRM and customer engagement platforms.
• Manage end-to-end communication builds, including audience selection, dynamic content, data flows and campaign execution.
• Build and maintain marketing automation workflows: email nurture, segmentation, social scheduling and reporting.
• Find and roll out AI tools that cut manual work, such as drafting product copy or proofing.
• Brief, prioritise and quality-check the offshore coordinator's work.
• Sign off all customer-facing material, including EDMs, booklets and flyers.

Skills

Marketing automation

Copywriting

Offshore collaboration

AI in marketing

Tools

CRM platforms

Marketing automation platforms

Job description

We're looking for a Marketing Automation Specialist to plan and run our marketing campaigns, own our content calendar, and use marketing automation platforms and AI to do more with less manual effort. This is a hands-on strategic role based in our Smeaton Grange office in South West Sydney with the opportunity to work in a hybrid arrangement. You'll report directly to the Head of Marketing and work closely with our offshore marketing coordinator and eCommerce Specialist. Your job is to set the direction, brief the work and create opportunity for growth.

Key responsibilities

Plan, run and report on integrated campaigns across email, LinkedIn, print and web.

Own the content calendar, including product booklets, our catalogue, case studies and calendar promotions.

Brief product content for booklets, working with our product team to turn a large, technical range into clear customer benefits.

Manage the annual catalogue from brief to print, including design direction and printer negotiation.

Design, build, test and deploy data-driven, personalised email communications using CRM and customer engagement platforms.

Manage end-to-end communication builds, including audience selection, dynamic content, data flows and campaign execution.

Build and maintain marketing automation workflows: email nurture, segmentation, social scheduling and reporting.

Find and roll out AI tools that cut manual work, such as drafting product copy or proofing.

Brief, prioritise and quality-check the offshore coordinator's work.

Sign off all customer-facing material, including EDMs, booklets and flyers.

About you

4+ years in B2B marketing, including at least 2 years running multi-channel campaigns.

Hands-on marketing automation experience: workflows, lists, tailoring content and reporting.

Experience working with a remote or offshore team.

Strong copywriting and briefing skills for technical or product-heavy content.

Experience managing print projects and negotiating with suppliers.

Practical use of AI tools in marketing, with examples you can show us.

About us

Foodcare makes sure Australian food manufacturers never run out of the consumables that keep their production lines moving. We stock more than 10,000 food-processing-specific products, keep 5,000+ SKUs ready to ship, and source from over 20 countries. Our reserved stock system means customers avoid production disruptions, and after more than 20 years in the industry, we're trusted by food processors across the country.

$90,000 – $105,000 base salary plus superannuation.

Quarterly bonus scheme, paid every quarter once you complete your six-month probation.

The chance to build AI automation in a business that's ready for it.

Direct reporting line to the Head of Marketing.