Marketing Automation Architect

RSM Australia; Western Australia; On-site; AUD 90,000 - 120,000; Full time

Job summary

RSM Australia is seeking an experienced Marketing Automation Adviser to own and optimise automated marketing programs across the business. The role focuses on building and executing targeted lead nurturing journeys, post-event communications, and service line campaigns to drive engagement and pipeline growth.

You will collaborate with National Marketing and Business Development teams as the subject matter expert in marketing automation, delivering scalable, data-driven strategies aligned to

Qualifications

• 3–5 years hands-on experience building lifecycle journeys, flows and automations.
• Data-driven mindset with a focus on performance and optimisation.
• Understanding of CRM integration, segmentation, and data management.
• Confident translating briefs into technical campaign builds.
• Strong attention to detail across testing and QA processes.

Responsibilities

• Build and deploy CRM and Adobe Marketo automation campaigns end-to-end
• Develop lead nurture programs across the customer lifecycle
• Execute audience segmentation and triggered communications
• Translate campaign briefs into platform-ready executions
• Manage post-event communications (follow-ups and event post communication, nurture streams)
• Conduct A/B testing, QA and campaign deployment
• Monitor and analyse campaign performance and lifecycle outcomes
• Maintain data quality and CRM governance standards
• Support operational processes including reporting and admin

Skills

Marketing automation

CRM proficiency

Audience segmentation

Lifecycle journeys

Data-driven mindset

Education

Relevant tertiary qualification - Marketing, Communications or Business

Tools

Adobe Marketo

Job description

RSM Australia is seeking an experienced Marketing Automation Adviser to own and optimise automated marketing programs across the business. The role focuses on building and executing targeted lead nurturing journeys, post-event communications, and service line campaigns to drive engagement and pipeline growth.

You will collaborate with National Marketing and Business Development teams as the subject matter expert in marketing automation, delivering scalable, data-driven strategies aligned to