Marketing Automation Specialist

Salt; Western Australia; On-site; GBP 60,000 - 90,000; Full time

Job summary

Salt is seeking an experienced Marketing Automation Consultant to shape the strategy and technical blueprint for a major transformation. This is not an implementation role; you’ll translate commercial requirements into an implementation-ready roadmap.

You’ll sit at the intersection of customer journey strategy, CRM, data and marketing automation, turning requirements into a robust blueprint and supporting stakeholders across marketing, sales and IT.

Qualifications

• Deep marketing automation and CRM expertise.
• Strong journey mapping and segmentation experience.
• Bridge marketing strategy and technical architecture.
• Experience designing sophisticated B2B nurture and lifecycle programmes.
• Knowledge of data models, automation logic, personalisation and lead scoring.

Responsibilities

• Lead stakeholder discovery and customer journey mapping.
• Review and validate audience segmentation and personas.
• Design buyer and influencer journeys across segments.
• Translate journeys into technical automation specifications.
• Define data schemas, CRM objects, triggers, decision rules and nurture flows.
• Develop lead, engagement and intent-scoring frameworks.
• Identify gaps across data, content, channels and processes.
• Define deliverables for current and future-state capabilities.
• Create documentation for technical implementation.
• Upskill internal stakeholders on best practices.

Skills

Marketing automation

CRM

Journey mapping

Strategy to tech bridge

B2B nurture programs

Data models

Lead scoring

Workshop facilitation

Tools

Salesforce Marketing Cloud

Eloqua

Job description

We’re looking for an experienced Marketing Automation Consultant to help shape the strategy and technical blueprint for a major marketing automation transformation.

This is not an implementation role. You’ll sit at the intersection of customer journey strategy, CRM, data and marketing automation, turning commercial requirements into an implementation-ready roadmap.

What you’ll be doing

• Lead stakeholder discovery and customer journey mapping
• Review and validate existing audience segmentation and personas
• Design buyer and influencer journeys across multiple customer segments
• Translate journeys into technical automation specifications
• Define data schemas, CRM objects, entry triggers, decision rules and nurture flows
• Develop lead, engagement and intent-scoring frameworks
• Identify gaps across data, content, channels and existing processes
• Define what can be delivered now versus future-state capabilities
• Create clear documentation for subsequent technical implementation
• Upskill internal stakeholders on marketing automation best practice

What we’re looking for

• Deep marketing automation and CRM expertise
• Strong customer journey mapping and segmentation experience
• Ability to bridge marketing strategy and technical architecture
• Experience designing sophisticated B2B nurture and lifecycle programmes
• Strong understanding of platforms such as Salesforce Marketing Cloud, Eloqua and related CRM/data ecosystems
• Knowledge of data models, automation logic, personalisation and lead scoring
• Confident facilitating workshops with senior marketing, sales and technical stakeholders

If you can take a customer journey from whiteboard thinking through to a technically robust marketing automation blueprint, we’d love to hear from you.