Flexible Growth Marketing Automation Specialist

carsales; Australia; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Parental leave 24 weeks

Secondary caregiver leave 4 weeks

Family & fertility planning leave

Flexible working options including PT

Best Workplace Australia recognition

Diversity & inclusion

Job summary

carsales is looking for a Marketing Automation Specialist to join Growth Marketing on a 12-month contract in Australia. You’ll own the automated journeys that drive engagement, retention and membership, building in Braze and collaborating with paid media, SEO and analytics across the team.

You will turn customer and product insights into personalised, multi-channel communications, set testing agendas, run experiments, and push CX optimisation.

Qualifications

• Deep hands-on experience in marketing automation, CRM or lifecycle marketing.
• A track record of building multi-channel automated journeys end to end, and the results to show for them.
• Real fluency with segmentation, personalisation and testing, and the judgement to know which lever to pull and when.
• Curiosity that shows up as action. You chase the insight, then chase the result it points to, then go again.
• Fluency with data. You can interrogate a dashboard, pull the insight out of it, and make the case for what to do next to people who don’t live in it.
• Meticulous attention to detail across campaign setup and QA. Growth is built on campaigns that go out right the first time.
• The collaboration skills to thrive in a cross-functional team where the business metrics are shared, not owned by one function.
• Hands-on experience with Braze is highly regarded; experience with Salesforce Marketing Cloud or similar marketing automation platforms will also be considered.

Responsibilities

• Own the automated journeys that drive engagement, retention and membership — the build, the optimisation, and the results they deliver.
• Turn customer, product and campaign insights into personalised, multi-channel communications that feel timely rather than templated.
• Set the testing agenda for your journeys. Form the hypothesis, run the experiment, act on what it tells you, and make sure the rest of the team learns from it too.
• Push CX optimisation across the journeys and touchpoints that matter most to your audience.
• Work shoulder to shoulder with paid media in your team, and pull in our SEO and GEO specialists and the Growth Analytics and Experimentation team to sharpen what you build.
• Develop lifecycle communications, including newsletters and long-form content, that people actually want to open.
• Support go-to-market campaigns for products and features, including AI, instant offer, private ads, and payments.
• Own segmentation, campaign setup, QA and delivery — accurate, on time, every time.
• Track performance against your team’s business metrics and bring the next growth opportunity to the table before anyone asks for it.

Skills

Marketing automation

CRM/Lifecycle marketing

Segmentation

Personalisation

Testing

Data analysis

QA/process

Cross-functional collaboration

Tools

Braze

Salesforce Marketing Cloud

Job description

carsales is looking for a Marketing Automation Specialist to join Growth Marketing on a 12-month contract in Australia. You’ll own the automated journeys that drive engagement, retention and membership, building in Braze and collaborating with paid media, SEO and analytics across the team.

You will turn customer and product insights into personalised, multi-channel communications, set testing agendas, run experiments, and push CX optimisation.