Marketing Automation Specialist — Adobe Marketo

RSM Australia; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Lifestyle benefits

Job summary

RSM Australia is seeking an experienced Marketing Automation Adviser to own and optimise automated marketing programs across the business. You will build and execute targeted lead nurturing journeys, post-event communications, and service line campaigns, ensuring a seamless customer experience that drives engagement, pipeline growth, and conversion.

In collaboration with National Marketing and Business Development, you will be the subject matter expert in marketing automation, delivering

Qualifications

• 3-5 years hands-on experience building lifecycle journeys, flows and automations.
• Experience in Adobe Marketo.
• Data-driven mindset with a focus on performance and optimisation.
• Understanding of CRM integration, segmentation, and data management.
• Confident translating briefs into technical campaign builds.
• Strong attention to detail across testing and QA processes.
• Ability to manage multiple campaigns and competing priorities across marketing, business development and the business.

Responsibilities

• Build and deploy CRM and Adobe Marketo automation campaigns end-to-end
• Develop lead nurture programs across the customer lifecycle
• Execute audience segmentation and triggered communications
• Translate campaign briefs into platform-ready executions
• Manage post-event communications (follow-ups and event post communication, nurture streams)
• Conduct A/B testing, QA and campaign deployment
• Monitor and analyse campaign performance and lifecycle outcomes
• Maintain data quality and CRM governance standards
• Support operational processes including reporting and admin

Skills

Lifecycle journeys

Data-driven mindset

Campaign management

Stakeholder collaboration

Prioritisation

Education

Relevant tertiary qualification - Marketing, Communications or Business

Tools

Adobe Marketo

CRM platforms

Job description

RSM Australia is seeking an experienced Marketing Automation Adviser to own and optimise automated marketing programs across the business. You will build and execute targeted lead nurturing journeys, post-event communications, and service line campaigns, ensuring a seamless customer experience that drives engagement, pipeline growth, and conversion.

In collaboration with National Marketing and Business Development, you will be the subject matter expert in marketing automation, delivering