CRO Manager: Conversion Architect for Digital Growth

Eucalyptus; New South Wales; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Parental leave

Miscarriage leave

Health benefits

Learning budget

Professional development

Personal days

Job summary

Eucalyptus is a global digital healthcare company blending clinical and behavioural care. We are seeking a CRO Manager to own and optimise the conversion journey from first visit to treatment.

You will combine data, experimentation, and customer insights to simplify and improve the journey, collaborating with Design, Copy, Engineering and Analytics to ship impactful experiments. This senior, hands-on role sits within the Product Growth team, focusing on conversion across the digital funnel and

Qualifications

• 5+ years of experience across CRO, experimentation, digital optimisation, product growth, or a similarly quantitative digital role.
• Proven track record owning and improving digital conversion funnels with measurable impact.
• Hands-on experience designing and running A/B and multivariate experiments.
• Strong analytical instincts; ability to interrogate funnel performance and translate data into hypotheses.
• Experience with Analytics/Data teams to build robust measurement and attribution frameworks.
• Strong customer judgement and understanding of how UX, messaging, friction and psychology influence conversion.
• Experience collaborating with Design, Copy, Engineering and Product to ship experiences.
• Strong commercial judgement and ability to connect funnel metrics to business outcomes.
• Healthcare or subscription journey experience is a plus.

Responsibilities

• Own conversion across the funnel from landing page to quiz, assessment and order.
• Build and run our experimentation roadmap with prioritized opportunities and impact.
• Get close to the data; diagnose drop-offs and ensure correct tracking and attribution.
• Design rigorous A/B and multivariate tests from hypothesis to decision.
• Turn results into decisions about what to ship, iterate, or stop.
• Understand the customer behind the numbers with quantitative and qualitative insights.
• Lead conversion-focused creative execution with Copy and Design partners.
• Partner with Engineering and Product to implement changes end-to-end.
• Connect acquisition and conversion to ensure consistent messaging and experience.
• Build new conversion journeys for expanding product offerings.
• Raise CRO capability with prioritization, experiment design, measurement, and learning.

Skills

CRO

Experimentation

Digital optimization

Product growth

Job description

Eucalyptus is a global digital healthcare company blending clinical and behavioural care. We are seeking a CRO Manager to own and optimise the conversion journey from first visit to treatment.

You will combine data, experimentation, and customer insights to simplify and improve the journey, collaborating with Design, Copy, Engineering and Analytics to ship impactful experiments. This senior, hands-on role sits within the Product Growth team, focusing on conversion across the digital funnel and