Senior Communications & Brand Lead, Transformation

Westpac; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Flexible work arrangements

Leave options including Culture, Life­

Learning and development opportunities

Volunteer opportunities

Mortgage rate discounts

Job summary

Westpac is seeking a Communications Lead to own the Unite Transformation capability team's communications and marketing strategy, executing campaigns and ensuring brand consistency across enterprise standards.

The role involves audience segmentation, channel strategy, executive messaging, and leading launches for priority experiences while collaborating with UNITE Corporate Affairs to drive engagement and action.

Qualifications

• Seasoned leader in communications and marketing.
• Proven ability to own brand, narrative and campaigns.
• Experience coordinating with corporate affairs.
• Ability to use insight and digital channels responsibly.

Responsibilities

• Develop and maintain communications and marketing strategy.
• Own brand, value proposition and creative expression.
• Create executive messages, leader packs, and event collateral.
• Lead launch and ongoing marketing activity for experiences and communities.
• Coordinate content and timing with UNITE Corporate Affairs teams.

Skills

Leadership

Executive writing

Storytelling

Audience segmentation

Channel strategy

Stakeholder management

AI tools usage

Tools

AI tools

Job description

Westpac is seeking a Communications Lead to own the Unite Transformation capability team's communications and marketing strategy, executing campaigns and ensuring brand consistency across enterprise standards.

The role involves audience segmentation, channel strategy, executive messaging, and leading launches for priority experiences while collaborating with UNITE Corporate Affairs to drive engagement and action.