Communications Lead

Westpac Group; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work arrangements

Mortgage discounts

Development opportunities

Job summary

Westpac Group is seeking a Communications Lead to own the Unite Transformation capability team communications and marketing strategy and execution. You will develop and own the brand, audience segmentation, channel strategy and editorial calendar, and create executive messages, leader packs, and campaign content.

You will coordinate with Unite Corporate Affairs teams to ensure timely, aligned communications across the business.

Qualifications

• Senior communications and marketing leadership experience in a complex organisation.
• Proven executive writing, storytelling and audience/channel capability.
• Experience managing approvals across Corporate Affairs and business teams.
• Ability to use insight, digital channels and AI tools responsibly.

Responsibilities

• Develop and maintain communications and marketing strategy for Unite Transformation.
• Own brand, value proposition, message architecture and visual expression.
• Develop audience segmentation, channel strategy, editorial calendar and roadmap.
• Create executive messages, leader packs, participant communications, campaign content.
• Lead launch and ongoing marketing activity for priority experiences, communities and opportunities.
• Coordinate content, approvals, channels and timing with Corporate Affairs teams.

Skills

Senior communications leadership

Executive writing

Storytelling

Audience & channel strategy

Brand management

Stakeholder management

Digital channels

AI tools usage

Approvals governance

Job description

Job Description

Create your best future and join Westpac as a Communications Lead!

What's the role?

As the Communications Lead, you will own the Unite Transformation capability team communications and marketing strategy and execution, including the Unite Transformation capability team brand and activity, working alongside UNITE Corporate Affairs teams to build understanding, engagement and action.

Key responsibilities include:

• Develop and maintain the Unite Transformation capability team communications and marketing strategy.
• Own the Unite Transformation capability team brand, value proposition, message architecture, visual expression and brand consistency within enterprise standards.
• Develop audience segmentation, channel strategy, editorial calendar and campaign roadmap.
• Create executive messages, leader packs, participant communications, campaign content, stories and event collateral.
• Lead launch and ongoing marketing activity for priority experiences, communities and opportunities.
• Coordinate content, approvals, channels and timing with relevant UNITE Corporate Affairs teams.

What do I need?

To be successful in this role you will have previous experience mapping out a strategy in line with marketing and communications to successfully deliver an end goal. You will be able to demonstrate your ability to own brand, narrative, campaigns and hands‑on execution whilst working cohesively with various stakeholders.

Additional skills and experience required include:

• Senior communications and marketing leadership experience in a complex organisation.
• Strong executive writing, storytelling, audience and channel capability.
• Experience managing approvals and working across Corporate Affairs and business teams.
• Ability to use insight, digital channels and AI tools responsibly to improve quality and speed.

Why join us?

We're obsessed with becoming our customers' #1 banking partner for life and we're looking for people who are passionate about helping us achieve that goal. In return, we're committed to making Westpac the best place to work in the country. Here are just a few of the ways we're already doing that:

• Special offers on banking products and discounts from top brands, including generous employee‑only mortgage rates!
• Flexible work arrangements to help you achieve a greater work/life balance, and a variety of leave options including Culture, Lifestyle and Wellbeing leave.
• Tailored learning and development opportunities to help your grow your career within the bank.
• Lots of opportunities to 'give back' to the Community by getting involved in our many volunteering initiatives.

Create your future today

We're all about creating a supportive and inclusive community. We welcome everyone - no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community.

If you need any adjustments during the recruitment process, you can find more information and contact details on our FAQs and how to contact us page , under the 'Diversity, sustainability and flexibility' section.

We may close this job advertisement earlier than the advertised closing date if suitable candidates are identified.