Communications Lead

Westpac Group; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Flexible work arrangements

Leave options including Culture, Life­

Learning and development opportunities

Volunteer opportunities

Mortgage rate discounts

Job summary

Westpac is seeking a Communications Lead to own the Unite Transformation capability team's communications and marketing strategy, executing campaigns and ensuring brand consistency across enterprise standards.

The role involves audience segmentation, channel strategy, executive messaging, and leading launches for priority experiences while collaborating with UNITE Corporate Affairs to drive engagement and action.

Qualifications

• Seasoned leader in communications and marketing.
• Proven ability to own brand, narrative and campaigns.
• Experience coordinating with corporate affairs.
• Ability to use insight and digital channels responsibly.

Responsibilities

• Develop and maintain communications and marketing strategy.
• Own brand, value proposition and creative expression.
• Create executive messages, leader packs, and event collateral.
• Lead launch and ongoing marketing activity for experiences and communities.
• Coordinate content and timing with UNITE Corporate Affairs teams.

Skills

Leadership

Executive writing

Storytelling

Audience segmentation

Channel strategy

Stakeholder management

AI tools usage

Tools

AI tools

Job description

Create your best future and join Westpac as a Communications Lead!

What's the role?

As the Communications Lead, you will own the Unite Transformation capability team communications and marketing strategy and execution, including the Unite Transformation capability team brand and activity, working alongside UNITE Corporate Affairs teams to build understanding, engagement and action.

Key responsibilities include:

Develop and maintain the Unite Transformation capability team communications and marketing strategy.

Own the Unite Transformation capability team brand, value proposition, message architecture, visual expression and brand consistency within enterprise standards.

Develop audience segmentation, channel strategy, editorial calendar and campaign roadmap.

Create executive messages, leader packs, participant communications, campaign content, stories and event collateral.

Lead launch and ongoing marketing activity for priority experiences, communities and opportunities.

Coordinate content, approvals, channels and timing with relevant UNITE Corporate Affairs teams.

What do I need?

To be successful in this role you will have previous experience mapping out a strategy in line with marketing and communications to successfully deliver an end goal. You will be able to demonstrate your ability to own brand, narrative, campaigns and hands‑on execution whilst working cohesively with various stakeholders.

Additional skills and experience required include:

• Senior communications and marketing leadership experience in a complex organisation.
• Strong executive writing, storytelling, audience and channel capability.
• Experience managing approvals and working across Corporate Affairs and business teams.
• Ability to use insight, digital channels and AI tools responsibly to improve quality and speed.

We're obsessed with becoming our customers' #1 banking partner for life and we're looking for people who are passionate about helping us achieve that goal. In return, we're committed to making Westpac the best place to work in the country. Here are just a few of the ways we're already doing that:

• Special offers on banking products and discounts from top brands, including generous employee‑only mortgage rates!
• Flexible work arrangements to help you achieve a greater work/life balance, and a variety of leave options including Culture, Lifestyle and Wellbeing leave.
• Tailored learning and development opportunities to help your grow your career within the bank.
• Lots of opportunities to 'give back' to the Community by getting involved in our many volunteering initiatives.

We're all about creating a supportive and inclusive community. We welcome everyone – no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community.

If you need any adjustments during the recruitment process, you can find more information and contact details on our FAQs and how to contact us page , under the 'Diversity, sustainability and flexibility' section.

We may close this job advertisement earlier than the advertised closing date if suitable candidates are identified. We encourage you to apply as soon as possible.