SDR Team Lead: Pipeline Growth & Coaching

Apparate; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

Apparate is looking for an experienced Sales Development Leader to build and run a high-performing SDR team in Sydney. You will hire, train, and develop SDRs, shaping outbound/inbound qualification and the entire early pipeline.

You’ll set targets, analyze data, and optimize outreach playbooks to fuel revenue growth. The role emphasizes coaching, process discipline, and collaboration with marketing to improve lead flow.

Qualifications

• 2+ years of SDR management experience
• Experience building SDR playbooks and sequences
• Data-driven approach to performance management
• Passion for developing early-career sales talent
• Strong organizational and communication skills
• Experience with sales engagement platforms
• Understanding of sales and marketing alignment

Responsibilities

• Hire and onboard new SDRs
• Coach SDRs on messaging, objection handling, and process
• Set activity and outcome targets for the team
• Analyze performance data and optimize playbooks
• Collaborate with marketing on lead flow and campaigns
• Develop SDRs for promotion to AE roles
• Build and maintain SDR tech stack
• Report on pipeline generation and team metrics

Skills

SDR management

Individual SDR background

Playbooks & sequences

Data-driven performance

Developing early-career talent

Org & comms

Sales engagement platforms

Sales & marketing alignment

Tools

Sales engagement platforms

Job description

Apparate is looking for an experienced Sales Development Leader to build and run a high-performing SDR team in Sydney. You will hire, train, and develop SDRs, shaping outbound/inbound qualification and the entire early pipeline.

You’ll set targets, analyze data, and optimize outreach playbooks to fuel revenue growth. The role emphasizes coaching, process discipline, and collaboration with marketing to improve lead flow.