SDR Manager

Apparate; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

Apparate is looking for an experienced Sales Development Leader to build and run a high-performing SDR team in Sydney. You will hire, train, and develop SDRs, shaping outbound/inbound qualification and the entire early pipeline.

You’ll set targets, analyze data, and optimize outreach playbooks to fuel revenue growth. The role emphasizes coaching, process discipline, and collaboration with marketing to improve lead flow.

Qualifications

• 2+ years of SDR management experience
• Experience building SDR playbooks and sequences
• Data-driven approach to performance management
• Passion for developing early-career sales talent
• Strong organizational and communication skills
• Experience with sales engagement platforms
• Understanding of sales and marketing alignment

Responsibilities

• Hire and onboard new SDRs
• Coach SDRs on messaging, objection handling, and process
• Set activity and outcome targets for the team
• Analyze performance data and optimize playbooks
• Collaborate with marketing on lead flow and campaigns
• Develop SDRs for promotion to AE roles
• Build and maintain SDR tech stack
• Report on pipeline generation and team metrics

Skills

SDR management

Individual SDR background

Playbooks & sequences

Data-driven performance

Developing early-career talent

Org & comms

Sales engagement platforms

Sales & marketing alignment

Tools

Sales engagement platforms

Job description

Build and lead an SDR team that consistently delivers qualified pipeline.

Lead our Sales Development team and build the foundation for our sales pipeline. You will hire, train, and develop SDRs while optimizing our outbound and inbound qualification processes. This role is critical to our revenue growth.

What You Will Do

• Hire and onboard new SDRs
• Coach SDRs on messaging, objection handling, and process
• Set activity and outcome targets for the team
• Analyze performance data and optimize playbooks
• Collaborate with marketing on lead flow and campaigns
• Develop SDRs for promotion to AE roles
• Build and maintain SDR tech stack
• Report on pipeline generation and team metrics

What We Are Looking For

• 2+ years of SDR management experience
• Proven track record as an individual SDR
• Experience building SDR playbooks and sequences
• Data-driven approach to performance management
• Passion for developing early-career sales talent
• Strong organizational and communication skills
• Experience with sales engagement platforms
• Understanding of sales and marketing alignment

Nice to Have

• Experience in SaaS or technology companies
• Track record of promoting SDRs to AE roles
• Experience with ABM programs
• Formal coaching or training certification