Sales Executive

Work Initiatives; Melbourne; On-site; AUD 65,000 - 90,000; Full time

Job summary

LION is looking for a Sales Executive to own the Eastern Melbourne territory, drive sales performance, and bring our brand portfolio to life across on‑premise and off‑premise venues.

You’ll build strong customer relationships, identify growth opportunities, and deliver tailored solutions that benefit customers, consumers and LION. A background in liquor, beverages or FMCG and a proactive, self‑motivated approach are highly valued; RSA and a valid license are required.

Qualifications

• Experience in sales within liquor, beverages or FMCG.
• Strong hospitality background with a commercial mindset.
• Proactive, self-motivated with ability to manage a territory.

Responsibilities

• Own your territory: Drive sales performance, identify opportunities for growth and bring our brands to life across on-premise and off-premise customers.
• Hunt with our Pride: Drive new business while strengthening relationships with existing customers.
• Win with our customers: Understand customer needs and deliver tailored solutions that benefit the customer, consumer and LION.
• Be a brand advocate: Bring our brands to life through high‑impact, consumer‑focused execution.
• Share your passion: Deliver memorable events and training sessions with the consumer front and centre.

Skills

Sales experience

Job description

We’re on the lookout for our next Sales Executive to join our team, looking after Eastern Melbourne! At LION, we believe life’s too short to settle for ordinary. And when you’re representing brands that bring people together and create great experiences, working in sales feels a little different.

This is your opportunity to get out in market, build great customer relationships and grow some of the most exciting spirits brands in Australia, including Four Pillars Gin, Fortaleza, The Dalmore, Jura, Flor de Caña and Four Roses Bourbon.

You'll DoOwn your territory: Drive sales performance, identify opportunities for growth and bring our brands to life across on-premise and off-premise customers. Hunt with our Pride: Drive new business while strengthening relationships with existing customers. Win with our customers: Understand customer needs and deliver tailored solutions that benefit the customer, consumer and LION. Be a brand advocate: Bring our brands to life through high‑impact, consumer‑focused execution.

Share your passion: Deliver memorable events and training sessions with the consumer front and centre. What You'll BringExperience in sales, ideally within liquor, beverages or FMCG.

A strong hospitality background with a commercial mindset could also set you up for success. A genuine love of building relationships and finding opportunities to grow. A proactive, self-motivated approach, with the confidence to manage your own territory and deliver results.

Local market insight, you understand your community and use that knowledge to achieve outstanding outcomes. A valid driver's licence and RSA.

You don't need to tick every box to apply.

We’re a certified B Corp, which means we care about people, planet and purpose—not just profit.

We’re committed to diversity, equity and inclusion, and we celebrate the unique perspectives that help us grow and innovate. We intentionally embrace difference and cultivate belonging every day, whether through our investment in our Reconciliation journey through our Innovate RAP, our commitment to gender pay equity or providing progressive people policies. If you need specific support or accessibility adjustments at any stage of the recruitment process, please let us know at ***************@lionco.com so we can make sure that your recruitment process is fair and we enable you to shine.

This includes tailored support for First Nations people, individuals with disabilities, those who are neurodivergent, and people who identify as transgender or gender diverse as we understand the unique challenges and concerns you may face.