Retention Marketing Analyst - Data-Driven Growth

HBF Health Limited; Western Australia; Hybrid; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Hospital insurance

Wellbeing days

Volunteer days

Parental leave (18 weeks)

Corporate discounts

Hybrid work

Central CBD office

Job summary

HBF Health Limited in Perth, WA, is seeking a Marketing Analyst (Retention) to shape retention and lifecycle marketing strategies that keep members engaged, loyal and connected to HBF.

In this role, you will analyse member behaviour, measure onboarding and win-back campaigns, and partner with Lifecycle Marketing to develop insight-led retention initiatives and forecasts that inform marketing planning.

Qualifications

• Experience in marketing analytics, customer retention, CRM or lifecycle marketing within membership-based or customer-centric environments.

Responsibilities

• Analyze member behaviour and retention performance to identify lifecycle marketing opportunities.

Skills

Marketing analytics

CRM

Lifecycle marketing

Data interpretation

Stakeholder engagement

Education

Bachelor's degree in Marketing or Data Analytics

Tools

Salesforce

Looker

Tableau

Job description

HBF Health Limited in Perth, WA, is seeking a Marketing Analyst (Retention) to shape retention and lifecycle marketing strategies that keep members engaged, loyal and connected to HBF.

In this role, you will analyse member behaviour, measure onboarding and win-back campaigns, and partner with Lifecycle Marketing to develop insight-led retention initiatives and forecasts that inform marketing planning.