Retention Marketing Specialist - Member Journeys & CRM

hif; Perth; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

13% superannuation

Subsidised health insurance

WFH days

9 Day Fortnight

Study assistance

Birthday day off

Dog-friendly office

Job summary

HIF, known as the Health Insurance Fund of Australia, is seeking a Retention Marketing Specialist with 3+ years in CRM/retention to join our team in Perth. You will own and evolve our member retention programs, orchestrate journeys across digital channels, and partner with internal and external stakeholders to drive outcomes.

Reporting to the Head of Media, Advocacy and Member Communications, you’ll deploy campaigns via HubSpot and other platforms, analyse data, and deliver creative, data-driven

Qualifications

• 3+ years of experience as a CRM or Retention Marketing Specialist
• Experience delivering journeys across digital channels (SMS, email, in-app) and using data to inform decisions

Responsibilities

• Own the development and implementation of the customer journey and retention campaigns
• Collaborate with Communications and Marketing teams and external partners to drive retention outcomes

Skills

CRM campaigns

Retention marketing

Stakeholder management

Data-driven decision making

Multichannel marketing

HubSpot experience

Cross-functional collaboration

Excellent communication

Education

Bachelor's degree in Marketing or related

Tools

HubSpot

Marketing automation platforms

Job description

HIF, known as the Health Insurance Fund of Australia, is seeking a Retention Marketing Specialist with 3+ years in CRM/retention to join our team in Perth. You will own and evolve our member retention programs, orchestrate journeys across digital channels, and partner with internal and external stakeholders to drive outcomes.

Reporting to the Head of Media, Advocacy and Member Communications, you’ll deploy campaigns via HubSpot and other platforms, analyse data, and deliver creative, data-driven