Retention Marketing Analyst - Hybrid Perth

HBF Health Limited; Western Australia; Hybrid; AUD 90.000 - 110.000; Vollzeit

Benefits dieser Stelle

Free Corporate Gold Hospital Insurance

Wellbeing days off

Volunteering days

18 weeks paid parental leave

Corporate discounts across gyms, etc.

Hybrid working arrangements

Central CBD office

Zusammenfassung

HBF Health Limited in Perth, WA, is seeking a Marketing Analyst (Retention) to shape retention and lifecycle marketing strategies, leveraging performance data and member insights to drive engagement and value.

Sitting within the Planning, Performance & Insights team, you will partner with Lifecycle Marketing to evaluate churn, ROI and campaigns, delivering evidence-based recommendations that improve member outcomes and business performance.

Qualifikationen

• Experience in marketing analytics and customer retention.
• Ability to interpret customer behaviour and marketing performance data.
• Experience with CRM or lifecycle marketing in membership-based environments.
• Excellent communication and stakeholder engagement skills.

Aufgaben

• Analyse member behaviour, retention performance and churn trends.
• Measure and optimise onboarding, retention and win-back campaigns.
• Partner with Lifecycle Marketing teams to develop insight-led retention strategies.
• Evaluate customer lifetime value, campaign ROI and marketing performance.
• Lead performance reviews and translate insights into actionable recommendations.
• Develop reporting, dashboards and forecasts for retention performance.

Kenntnisse

Marketing analytics

Retention strategies

Data interpretation

Stakeholder communication

Ausbildung

Tertiary qualification in Marketing, Business, Data Analytics, Statistics or related

Tools

Salesforce

Looker

Tableau

Jobbeschreibung

HBF Health Limited in Perth, WA, is seeking a Marketing Analyst (Retention) to shape retention and lifecycle marketing strategies, leveraging performance data and member insights to drive engagement and value.

Sitting within the Planning, Performance & Insights team, you will partner with Lifecycle Marketing to evaluate churn, ROI and campaigns, delivering evidence-based recommendations that improve member outcomes and business performance.