Retention Marketing Specialist

hif; Perth; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

13% superannuation

Subsidised health insurance

WFH days

9 Day Fortnight

Study assistance

Birthday day off

Dog-friendly office

Job summary

HIF, known as the Health Insurance Fund of Australia, is seeking a Retention Marketing Specialist with 3+ years in CRM/retention to join our team in Perth. You will own and evolve our member retention programs, orchestrate journeys across digital channels, and partner with internal and external stakeholders to drive outcomes.

Reporting to the Head of Media, Advocacy and Member Communications, you’ll deploy campaigns via HubSpot and other platforms, analyse data, and deliver creative, data-driven

Qualifications

• 3+ years of experience as a CRM or Retention Marketing Specialist
• Experience delivering journeys across digital channels (SMS, email, in-app) and using data to inform decisions

Responsibilities

• Own the development and implementation of the customer journey and retention campaigns
• Collaborate with Communications and Marketing teams and external partners to drive retention outcomes

Skills

CRM campaigns

Retention marketing

Stakeholder management

Data-driven decision making

Multichannel marketing

HubSpot experience

Cross-functional collaboration

Excellent communication

Education

Bachelor's degree in Marketing or related

Tools

HubSpot

Marketing automation platforms

Job description

We're the Health Insurance Fund of Australia, but our friends call us HIF and we have an exciting opportunity for a Retention Marketing Specialist with experience in a similar role and great people skills, to join our team.

This is a full time, 12 month fixed term contract (with potential extension).

About the role

HIF is a not for profit private health insurer, which means that doing the right thing by our member's lies at the very heart of the business. This role is critical to guiding the interactions we have with our most important stakeholders – our members.

Reporting directly to the Head of Media, Advocacy and Member Communications, you will deliver and evolve our member retention program. We are looking for a strong communicator with proven ability to manage internal and external stakeholders, who can build strong partnerships to deliver outcomes.

Owning the development and implementation of the customer journey, you will have the technical capability to build and deploy campaigns to ultimately increase retention.

Working within the Communications team and wider Marketing team, and our external distribution house, you will drive the overall retention agenda, identify opportunities and areas for improvement and bring stakeholders on that journey.

If you have 3+ years of experience as a CRM or Retention Marketing Specialist and are looking to take the next step into a role that gives you the remit and opportunity to shine, then this is the opportunity for you.

What we're looking for in you

• Be driven, tenacious, friendly, flexible, adaptable, and resourceful.
• Have solid exposure delivering journeys across all digital channels (SMS, email, in-app), understanding how to best utilise those channels based on audience need and interaction.
• The technical capability to build and deploy campaigns through platforms.
• The ability to think creatively and use data to inform decision making and identify opportunities.
• Previous experience with marketing and email marketing automation platforms, with experience using HubSpot considered highly desirable.
• Experience leading marketing activity for cross-functional projects, partnering with teams across the business to deliver initiatives that support member retention and engagement.
• You'll understand the art and science of marketing, with brilliant creative solutions informed by rich data insights.
• Strong stakeholder management skills and ability to work cross-functionally.
• The ability to work autonomously and as part of a team, and take ownership of your remit to deliver great work.
• Tertiary qualification in Marketing, eCommerce, Communications or related discipline.

About HIF:

At HIF, we're not just a national brand - we're also a tight-knit team of 125 member-focused individuals who love what we do. We are a not for profit, member focused health insurer with a passion for helping our community live healthy lives. Join our modern Community focused Hub, with excellent public transport links, just a stone's throw from Perth city centre, and make a positive impact on the health and wellbeing of our members.

As a member of our team, you'll enjoy:

• 13% superannuation.
• Subsidised health insurance cover.
• Flexibility of Working from Home (WFH) days, 9 Day Fortnight and Additional Purchased Leave.
• Professional Development and Training opportunities including study assistance.
• Heaps of great social events with our fun-hungry Social Club.
• Paid day off for your Birthday!
• Plenty of fun perks, such as bring your dog to work day, team building, lunch and learns, treat carts and more!

Applications close Sunday 25 October 2026.

Aboriginal and Torres Strait Islander peoples are encouraged to apply for this opportunity.

HIF encourages cultural diversity and is an equal opportunity workplace. We are committed to creating an inclusive culture for all employees