Retention Marketing Manager: Health Data-Driven Growth

Abby Health Technology Pty; Sydney; Hybrid; AUD 110,000 - 130,000; Full time

Benefits offered by this job

Hybrid work in Sydney

Competitive salary

Impactful healthcare mission

Job summary

Abby Health is Australia’s busiest online clinic, reshaping primary care through same-day, online-first services. We’re seeking a Marketing Manager to link patient data insights to campaigns that re-engage existing patients and expand care access.

You will own messaging, creative direction, and channel execution across EDM, in-app, Meta, and Google Ads, with a focus on retention rather than top-of-funnel activity. Hybrid work in Sydney, 110–130k AUD annually.

Qualifications

• Marketing experience spanning data analysis and hands-on campaign execution.
• Ability to turn data into insights and insights into campaigns that perform.
• Strong copywriting and messaging with effective calls to action.
• Experience using EDM, Google Ads, Meta and in-app channels.

Responsibilities

• Find the insight: analyse patient data to spot care trends and opportunities.
• Own the campaign: shape messaging, direction, and calls to action.
• Run channels: EDM, in-app, Meta, and Google Ads with a $4m annual spend.
• Measure and iterate: run fast tests and report results clearly.
• Lead the work: collaborate with engineering, PR, and external agencies.
• Grow the mission: market for clinicians and Abby’s care goals.

Skills

Data analysis

Campaign planning

Copywriting

Budget management

Tools

Klaviyo

Google Ads

Meta Ads

Job description

Abby Health is Australia’s busiest online clinic, reshaping primary care through same-day, online-first services. We’re seeking a Marketing Manager to link patient data insights to campaigns that re-engage existing patients and expand care access.

You will own messaging, creative direction, and channel execution across EDM, in-app, Meta, and Google Ads, with a focus on retention rather than top-of-funnel activity. Hybrid work in Sydney, 110–130k AUD annually.