Retail Activation Manager, Milwaukee

Milwaukee Tool Australia & New Zealand; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Discounts on products

Hybrid work

Professional development programs

Paid Parental Leave

Employee Assistance Program

Recognition programs and social events

Job summary

Milwaukee Tool Australia & New Zealand is seeking a Retail Activation Manager to lead the development and execution of our retail activation strategy across Australia. You will report to the Head of Channel Marketing ANZ and lead two Retail Activation Specialists, shaping a long-term plan that aligns with business and marketing objectives.

You will combine customer insights with product strategy and brand objectives to create impactful retail experiences across our authorised retailer network,

Qualifications

• Experience in retail or channel marketing, ideally in fast-paced consumer, retail or product-led environments.
• Ability to develop long-term retail strategies and activation plans that drive commercial growth.
• Hands-on leadership style with experience developing small teams.
• Strong commercial acumen and use of data, insights and market knowledge to inform decisions.

Responsibilities

• Develop and own the long-term retail activation strategy and roadmap, aligned to business, category and marketing objectives.
• Lead, coach and develop a small team of two direct reports.
• Translate strategy into action with a hands-on approach to planning and execution of activations.
• Partner cross-functionally to deliver activation priorities supporting new product launches and brand growth.
• Use customer, consumer and market insights to identify opportunities and improve path to purchase.
• Lead retailer-specific activations across the Authorised Retailer network, aligning brand and commercial goals.
• Manage agencies, suppliers and key relationships while tracking activation investment effectiveness.

Job description

Who we are:

Milwaukee Tools is an industry leader in the manufacturing of cordless & electric power tools, accessories, and hand tools. We pride ourselves on an unrelenting strategic focus on powerful brands, innovative products and exceptional people. Our culture is centred around improving the lives of our users, something that not only drives our product development but underpins everything we do.

We are committed to ensuring our people have a great experience at Milwaukee, so in addition to an exciting and challenging role we also provide a range of great employee benefits including:

• Discounts & Perks: Generous discounts on company products.
• Lifestyle: Hybrid working model to support flexibility.
• Personal Development: Access to professional development programs.
• Health & Wellbeing: Paid Parental Leave and Employee Assistance Program.
• Social: Recognition programs and social events to celebrate our team's achievements.

Turn strategy into standout retail experiences for one of the world's leading tool brands.

An exciting opportunity has become available to join Milwaukee Tool as our Retail Activation Manager, leading the development and execution of our retail activation strategy for Australia.

Reporting to the Head of Channel Marketing ANZ and leading a team of two Retail Activation Specialists, this role will take ownership of building a long-term retail activation plan aligned with our broader business, category and marketing objectives.

We're looking for someone who can think strategically but is equally comfortable rolling up their sleeves and making things happen. You'll bring together customer insights, commercial priorities, product strategy and brand objectives to create impactful retail experiences across our Authorised Retailer network.

Responsibilities:

• Develop and own the long-term retail activation strategy and roadmap, aligned to Milwaukee's business, category and marketing objectives.
• Lead, coach and develop a team of two direct reports, creating a high-performing and collaborative environment.
• Translate strategy into action, taking a hands-on approach to the planning and execution of retail activations.
• Partner cross-functionally to deliver activation priorities supporting new product launches, category performance and brand growth.
• Use customer, consumer and market insights to identify opportunities, address in-store pain points and improve the path to purchase.
• Lead retailer-specific activations across Milwaukee's Authorised Retailer network, ensuring strong alignment between brand and commercial objectives.
• Manage key agency and third-party supplier relationships while tracking the effectiveness of retail activation investment.

About you:

You'll be an experienced retail or channel marketer who knows how to balance big-picture thinking with hands-on delivery.

Ideally, you'll bring:

• Strong retail, shopper, trade or channel marketing experience, ideally within a fast-paced consumer, retail or product-led environment.
• Demonstrated experience developing long-term retail strategies and activation plans that support commercial growth.
• A genuinely hands-on leadership style with experience leading and developing a small team.
• Strong commercial acumen and the ability to use data, customer insights and market knowledge to make informed decisions.
• Proven experience taking strategy through to execution across multiple campaigns and projects.
• Strong stakeholder management skills with the ability to influence and collaborate across functions.
• Experience managing agencies, suppliers and key commercial relationships.
• Excellent project management, organisation and communication skills.

Why Milwaukee?

This is an opportunity to have real ownership and impact within a globally recognised brand. You'll have the scope to shape how Milwaukee shows up in retail across ANZ, build a longer-term activation strategy and lead a team that brings that strategy to life.

If you're a strategic thinker who still loves being close to the action, we'd love to hear from you.