Retail Activation Manager, Milwaukee

Techtronic Industries; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Discounts & Perks: Generous discounts

Hybrid working model

Professional development programs

Paid Parental Leave and Employee EAP

Recognition programs and social events

Job summary

Milwaukee Tool in Melbourne is seeking a Retail Activation Manager to lead the development and execution of our Australian retail activation strategy. You will report to the Head of Channel Marketing ANZ and manage a two-person team to bring brand objectives to life across our Authorised Retailer network.

You will balance strategic thinking with hands-on delivery, turning customer insights and product priorities into impactful in-store experiences, launches, and campaigns, while partnering

Qualifications

• You are an experienced retail or channel marketer who balances big-picture thinking with hands-on delivery.
• Proven ability to develop long-term retail strategies and activation plans.
• Hands-on leadership style with experience leading a small team.
• Strong commercial acumen using data and insights to drive decisions.

Responsibilities

• Develop and own the long-term retail activation strategy and roadmap.
• Lead, coach and develop a team of two direct reports.
• Translate strategy into action with hands-on planning and execution.
• Partner cross-functionally to support product launches and brand growth.
• Use customer, consumer and market insights to identify opportunities and improve path to purchase.
• Lead retailer-specific activations across the Authorised Retailer network.
• Manage agency and third-party supplier relationships and track activation ROI.

Skills

Retail marketing

Channel marketing

Team leadership

Stakeholder management

Project management

Job description

Milwaukee Tools is an industry leader in the manufacturing of cordless & electric power tools, accessories, and hand tools. We pride ourselves on an unrelenting strategic focus on powerful brands, innovative products and exceptional people. Our culture is centred around improving the lives of our users, something that not only drives our product development but underpins everything we do.

We are committed to ensuring our people have a great experience at Milwaukee, so in addition to an exciting and challenging role we also provide a range of great employee benefits including:

• Discounts & Perks: Generous discounts on company products.
• Lifestyle: Hybrid working model to support flexibility.
• Personal Development: Access to professional development programs.
• Health & Wellbeing: Paid Parental Leave and Employee Assistance Program.
• Social: Recognition programs and social events to celebrate our team's achievements.

Turn strategy into standout retail experiences for one of the world's leading tool brands.

An exciting opportunity has become available to join Milwaukee Tool as our Retail Activation Manager, leading the development and execution of our retail activation strategy for Australia.

Reporting to the Head of Channel Marketing ANZ and leading a team of two Retail Activation Specialists, this role will take ownership of building a long-term retail activation plan aligned with our broader business, category and marketing objectives.

We're looking for someone who can think strategically but is equally comfortable rolling up their sleeves and making things happen. You'll bring together customer insights, commercial priorities, product strategy and brand objectives to create impactful retail experiences across our Authorised Retailer network.

Responsibilities:

• Develop and own the long-term retail activation strategy and roadmap, aligned to Milwaukee's business, category and marketing objectives.
• Lead, coach and develop a team of two direct reports, creating a high-performing and collaborative environment.
• Translate strategy into action, taking a hands-on approach to the planning and execution of retail activations.
• Partner cross-functionally to deliver activation priorities supporting new product launches, category performance and brand growth.
• Use customer, consumer and market insights to identify opportunities, address in-store pain points and improve the path to purchase.
• Lead retailer-specific activations across Milwaukee's Authorised Retailer network, ensuring strong alignment between brand and commercial objectives.
• Manage key agency and third-party supplier relationships while tracking the effectiveness of retail activation investment.

About you:

You’ll be an experienced retail or channel marketer who knows how to balance big-picture thinking with hands-on delivery.

Ideally, you’ll bring:

• Strong retail, shopper, trade or channel marketing experience, ideally within a fast-paced consumer, retail or product-led environment.
• Demonstrated experience developing long-term retail strategies and activation plans that support commercial growth.
• A genuinely hands-on leadership style with experience leading and developing a small team.
• Strong commercial acumen and the ability to use data, customer insights and market knowledge to make informed decisions.
• Proven experience taking strategy through to execution across multiple campaigns and projects.
• Strong stakeholder management skills with the ability to influence and collaborate across functions.
• Experience managing agencies, suppliers and key commercial relationships.
• Excellent project management, organisation and communication skills.

Why Milwaukee?

This is an opportunity to have real ownership and impact within a globally recognised brand. You'll have the scope to shape how Milwaukee shows up in retail across ANZ, build a longer-term activation strategy and lead a team that brings that strategy to life.

If you're a strategic thinker who still loves being close to the action, we'd love to hear from you.