Retail Activation Manager, Milwaukee

Milwaukee Tools ANZ; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Discounts on company products

Hybrid working model

Professional development programmes

Paid parental leave and EAP

Social events

Job summary

Milwaukee Tool ANZ is seeking a Retail Activation Manager to lead the development and execution of our Australian retail activation strategy. You will oversee a small team, align with marketing objectives, and drive impactful in-store experiences across our authorised retailer network.

We value strategic thinking with hands-on delivery, strong commercial acumen, and the ability to translate insights into action.

Qualifications

• Experience in retail, shopper, trade or channel marketing
• Proven ability to develop long-term retail strategies and activation plans
• Hands-on leadership experience with small teams
• Strong business acumen and data-driven decision making
• Proven track record taking strategy through execution across campaigns

Responsibilities

• Develop and own the long-term retail activation strategy and roadmap
• Lead, coach and develop a two-person team
• Translate strategy into hands-on planning and activation execution
• Partner cross-functionally to support launches and brand growth
• Utilise insights to identify opportunities and optimise in-store experience
• Manage retailer activations across authorised networks and agency relationships

Skills

Retail marketing

Channel marketing

Stakeholder management

Leadership

Job description

Milwaukee Tools is an industry leader in the manufacturing of cordless & electric power tools, accessories, and hand tools. We pride ourselves on an unrelenting strategic focus on powerful brands, innovative products and exceptional people. Our culture is centred around improving the lives of our users, something that not only drives our product development but underpins everything we do.

We are committed to ensuring our people have a great experience at Milwaukee, so in addition to an exciting and challenging role we also provide a range of great employee benefits including:

• Discounts & Perks:Generous discounts on company products.
• Lifestyle:Hybrid working model to support flexibility.
• Personal Development:Access to professional development programs.
• Health & Wellbeing:Paid Parental Leave and Employee Assistance Program.
• Social:Recognition programs and social events to celebrate our team's achievements.

Turn strategy into standout retail experiences for one of the worlds leading tool brands.

An exciting opportunity has become available to join Milwaukee Tool as our Retail Activation Manager, leading the development and execution of our retail activation strategy for Australia.

Reporting to the Head of Channel Marketing ANZ and leading a team of two Retail Activation Specialists, this role will take ownership of building a long-term retail activation plan aligned with our broader business, category and marketing objectives.

We're looking for someone who can think strategically but is equally comfortable rolling up their sleeves and making things happen. You'll bring together customer insights, commercial priorities, product strategy and brand objectives to create impactful retail experiences across our Authorised Retailer network.

Responsibilities

• Develop and own the long-term retail activation strategy and roadmap, aligned to Milwaukee’s business, category and marketing objectives.
• Lead, coach and develop a team of two direct reports, creating a high-performing and collaborative environment.
• Translate strategy into action, taking a hands-on approach to the planning and execution of retail activations.
• Partner cross-functionally to deliver activation priorities supporting new product launches, category performance and brand growth.
• Use customer, consumer and market insights to identify opportunities, address in-store pain points and improve the path to purchase.
• Lead retailer-specific activations across Milwaukee’s Authorised Retailer network, ensuring strong alignment between brand and commercial objectives.
• Manage key agency and third-party supplier relationships while tracking the effectiveness of retail activation investment.

About you

You'll be an experienced retail or channel marketer who knows how to balance big-picture thinking with hands-on delivery.

Ideally, you'll bring:

• Strong retail, shopper, trade or channel marketing experience, ideally within a fast-paced consumer, retail or product-led environment.
• Demonstrated experience developing long-term retail strategies and activation plans that support commercial growth.
• A genuinely hands-on leadership style with experience leading and developing a small team.
• Strong commercial acumen and the ability to use data, customer insights and market knowledge to make informed decisions.
• Proven experience taking strategy through to execution across multiple campaigns and projects.
• Strong stakeholder management skills with the ability to influence and collaborate across functions.
• Experience managing agencies, suppliers and key commercial relationships.
• Excellent project management, organisation and communication skills.

Why Milwaukee?

This is an opportunity to have real ownership and impact within a globally recognised brand. You'll have the scope to shape how Milwaukee shows up in retail across ANZ, build a longer-term activation strategy and lead a team that brings that strategy to life.

If you're a strategic thinker who still loves being close to the action, we'd love to hear from you.