Retail Activation Lead — Strategy to Execution

Milwaukee Tools ANZ; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Discounts on company products

Hybrid working model

Professional development programmes

Paid parental leave and EAP

Social events

Job summary

Milwaukee Tool ANZ is seeking a Retail Activation Manager to lead the development and execution of our Australian retail activation strategy. You will oversee a small team, align with marketing objectives, and drive impactful in-store experiences across our authorised retailer network.

We value strategic thinking with hands-on delivery, strong commercial acumen, and the ability to translate insights into action.

Qualifications

• Experience in retail, shopper, trade or channel marketing
• Proven ability to develop long-term retail strategies and activation plans
• Hands-on leadership experience with small teams
• Strong business acumen and data-driven decision making
• Proven track record taking strategy through execution across campaigns

Responsibilities

• Develop and own the long-term retail activation strategy and roadmap
• Lead, coach and develop a two-person team
• Translate strategy into hands-on planning and activation execution
• Partner cross-functionally to support launches and brand growth
• Utilise insights to identify opportunities and optimise in-store experience
• Manage retailer activations across authorised networks and agency relationships

Skills

Retail marketing

Channel marketing

Stakeholder management

Leadership

Job description

Milwaukee Tool ANZ is seeking a Retail Activation Manager to lead the development and execution of our Australian retail activation strategy. You will oversee a small team, align with marketing objectives, and drive impactful in-store experiences across our authorised retailer network.

We value strategic thinking with hands-on delivery, strong commercial acumen, and the ability to translate insights into action.