Retail Activation Lead: Strategy to Store Experiences

Milwaukee Tool Corp.; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Discounts on products

Hybrid working model

Professional development

Parental leave

Employee assistance program

Recognition programs

Job summary

Milwaukee Tool Corp. is seeking an experienced Retail Activation Manager to lead the development and execution of our Australian retail activation strategy.

You will partner with marketing, sales and product teams to shape in-store experiences across our authorised retailer network. Reporting to the Head of Channel Marketing ANZ, you will manage two specialists, translate strategy into action, and use consumer and market insights to drive category growth and brand presence in a fast-paced

Qualifications

• Strong retail, shopper, trade or channel marketing experience in a fast-paced consumer, retail or product-led environment.
• Demonstrated ability to develop long-term retail strategies and activation plans that drive commercial growth.
• Hands-on leadership style with experience leading a small team.
• Excellent data-driven decision-making using customer insights and market knowledge.

Responsibilities

• Develop and own the long-term retail activation strategy and roadmap, aligned to Milwaukee’s business objectives.
• Lead and coach a team of two direct reports to create a high-performing, collaborative environment.
• Translate strategy into action with a hands-on approach to planning and activation execution.
• Partner cross-functionally to deliver activation priorities supporting new product launches, category performance and brand growth.
• Use customer and market insights to identify opportunities and improve the path to purchase.
• Lead retailer-specific activations across Milwaukee’s authorised retailer network with strong brand alignment.
• Manage agency and supplier relationships while tracking activation investment effectiveness.

Skills

Retail marketing experience

Channel marketing

Team leadership

Strategic planning

Stakeholder management

Job description

Milwaukee Tool Corp. is seeking an experienced Retail Activation Manager to lead the development and execution of our Australian retail activation strategy.

You will partner with marketing, sales and product teams to shape in-store experiences across our authorised retailer network. Reporting to the Head of Channel Marketing ANZ, you will manage two specialists, translate strategy into action, and use consumer and market insights to drive category growth and brand presence in a fast-paced