ANZ Retail Activation Lead

Milwaukee Tool Australia & New Zealand; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Discounts on products

Hybrid work

Professional development programs

Paid Parental Leave

Employee Assistance Program

Recognition programs and social events

Job summary

Milwaukee Tool Australia & New Zealand is seeking a Retail Activation Manager to lead the development and execution of our retail activation strategy across Australia. You will report to the Head of Channel Marketing ANZ and lead two Retail Activation Specialists, shaping a long-term plan that aligns with business and marketing objectives.

You will combine customer insights with product strategy and brand objectives to create impactful retail experiences across our authorised retailer network,

Qualifications

• Experience in retail or channel marketing, ideally in fast-paced consumer, retail or product-led environments.
• Ability to develop long-term retail strategies and activation plans that drive commercial growth.
• Hands-on leadership style with experience developing small teams.
• Strong commercial acumen and use of data, insights and market knowledge to inform decisions.

Responsibilities

• Develop and own the long-term retail activation strategy and roadmap, aligned to business, category and marketing objectives.
• Lead, coach and develop a small team of two direct reports.
• Translate strategy into action with a hands-on approach to planning and execution of activations.
• Partner cross-functionally to deliver activation priorities supporting new product launches and brand growth.
• Use customer, consumer and market insights to identify opportunities and improve path to purchase.
• Lead retailer-specific activations across the Authorised Retailer network, aligning brand and commercial goals.
• Manage agencies, suppliers and key relationships while tracking activation investment effectiveness.

Job description

Milwaukee Tool Australia & New Zealand is seeking a Retail Activation Manager to lead the development and execution of our retail activation strategy across Australia. You will report to the Head of Channel Marketing ANZ and lead two Retail Activation Specialists, shaping a long-term plan that aligns with business and marketing objectives.

You will combine customer insights with product strategy and brand objectives to create impactful retail experiences across our authorised retailer network,