Retail Activation Manager - Strategy to In-Store Impact

Techtronic Industries; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Discounts & Perks: Generous discounts

Hybrid working model

Professional development programs

Paid Parental Leave and Employee EAP

Recognition programs and social events

Job summary

Milwaukee Tool in Melbourne is seeking a Retail Activation Manager to lead the development and execution of our Australian retail activation strategy. You will report to the Head of Channel Marketing ANZ and manage a two-person team to bring brand objectives to life across our Authorised Retailer network.

You will balance strategic thinking with hands-on delivery, turning customer insights and product priorities into impactful in-store experiences, launches, and campaigns, while partnering

Qualifications

• You are an experienced retail or channel marketer who balances big-picture thinking with hands-on delivery.
• Proven ability to develop long-term retail strategies and activation plans.
• Hands-on leadership style with experience leading a small team.
• Strong commercial acumen using data and insights to drive decisions.

Responsibilities

• Develop and own the long-term retail activation strategy and roadmap.
• Lead, coach and develop a team of two direct reports.
• Translate strategy into action with hands-on planning and execution.
• Partner cross-functionally to support product launches and brand growth.
• Use customer, consumer and market insights to identify opportunities and improve path to purchase.
• Lead retailer-specific activations across the Authorised Retailer network.
• Manage agency and third-party supplier relationships and track activation ROI.

Skills

Retail marketing

Channel marketing

Team leadership

Stakeholder management

Project management

Job description

Milwaukee Tool in Melbourne is seeking a Retail Activation Manager to lead the development and execution of our Australian retail activation strategy. You will report to the Head of Channel Marketing ANZ and manage a two-person team to bring brand objectives to life across our Authorised Retailer network.

You will balance strategic thinking with hands-on delivery, turning customer insights and product priorities into impactful in-store experiences, launches, and campaigns, while partnering