Brand Activation Lead: Drive In-Store Growth

Goodman Fielder; Sydney; On-site; AUD 70,000 - 90,000; Full time

Job summary

Goodman Fielder is seeking an Activation Executive to bring its iconic Australian brands to life across Retail and Foodservice channels. You will sit at the intersection of Marketing, Sales, Category and Customer teams, driving activation that moves from concept to execution and delivers measurable market impact.

In this role you will lead activation strategies, bring campaigns to life in-store and through trade channels, manage agency partners, and leverage shopper insights to drive growth

Qualifications

• 3+ years in Shopper Marketing, Brand Marketing, Category Management or Sales within FMCG.
• Experience working with cross-functional stakeholders and external agencies.
• Strong project management with attention to detail.
• Commercial mindset with ability to analyse results and identify opportunities.
• Excellent relationship-building and communication skills.

Responsibilities

• Lead the execution of Retail and Foodservice activation strategies.
• Bring marketing campaigns to life in store and through trade channels.
• Partner with Sales teams to deliver customer-focused initiatives.
• Manage end-to-end activation projects, agency relationships and POS execution.
• Turn shopper and market insights into actionable growth opportunities.
• Evaluate campaign performance and optimise future initiatives.
• Develop innovative POS solutions balancing impact and quality.
• Build strong internal and external stakeholder relationships.

Skills

Shopper Marketing

Brand Marketing

Category Management

Sales

Job description

Goodman Fielder is seeking an Activation Executive to bring its iconic Australian brands to life across Retail and Foodservice channels. You will sit at the intersection of Marketing, Sales, Category and Customer teams, driving activation that moves from concept to execution and delivers measurable market impact.

In this role you will lead activation strategies, bring campaigns to life in-store and through trade channels, manage agency partners, and leverage shopper insights to drive growth