Regional Manager - Perth & Southwest

Coates; Perth; On-site; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive remuneration package

Vehicle included

Short-term incentive program

Paid parental leave

Salary sacrifice options

Career development pathways

Job summary

Coates West is seeking a regional leader to drive Perth and the Southwest operations across eight locations. This autonomous role offers real scope to influence strategy, develop people and deliver sustainable growth in a key business region.

Reporting to the Executive General Manager of the Coates West Business Unit, you will lead safety, people development and commercial performance while partnering with customers and internal teams to maximise profitability and service excellence.

Qualifications

• Proven experience leading multi-site operations in equipment hire, construction, mining, or industrial services.
• Strong track record of building safety culture and leadership capability.
• Ability to mentor leaders and drive growth and profitability.

Responsibilities

• Champion Coates' Safety First culture across the region.
• Coach Branch Managers and operational leaders to build capability and engagement.
• Develop regional business plans to achieve financial targets and growth.
• Drive branch performance, customer service standards and continuous improvement.
• Build relationships with sales, transport, fleet and leadership teams.

Skills

Geographically dispersed operations

Leadership coaching

Strategic planning

Stakeholder management

Commercial acumen

Job description

About us
Coates is proudly Australian owned and has a long history of supporting customers to deliver major projects. We provide end-to-end solutions across five key areas: Equipment Hire, Engineering Solutions, Industrial Solutions, Power & HVAC, and Training.

About us
Coates is proudly Australian owned and has a long history of supporting customers to deliver major projects. We provide end-to-end solutions across five key areas: Equipment Hire, Engineering Solutions, Industrial Solutions, Power & HVAC, and Training.

The next step in your career starts here… Coates is expanding its presence across Perth and the Southwest and we need the right leader to drive it. This is an opportunity to step into a highly visible, autonomous regional leadership role with real scope to influence strategy, develop people and deliver sustainable growth across one of our most significant business regions.

Reporting to the Executive General Manager of the Coates West Business Unit, you will lead a geographically dispersed network spanning Perth and the southwest (8 Locations). In 12 months, success looks like a safe, high performing region with stronger customer relationships and a team that's motivated, capable and growing.

You’ll enjoy real variety and autonomy across a broad portfolio:

• Safety Leadership: Champion Coates' Safety First culture — ensuring compliance, operational excellence and continuous improvement across the region.

• People Leadership: Coach and develop Branch Managers and operational leaders, building capability, accountability and engagement across your network.

• Customer & Market Growth: Partner with key customers, support strategic sales activity and grow market share and revenue across the region.

• Operational Excellence: Drive branch performance, customer service standards and continuous improvement to deliver outstanding operational outcomes.

• Commercial Performance: Develop and execute regional business plans, deliver financial targets and identify opportunities to improve profitability.

• Fleet & Asset Optimisation: Work closely with fleet and operational teams to maximise equipment availability, utilisation and maintenance performance.

• Stakeholder Engagement: Build strong relationships across sales, transport, fleet and leadership teams while representing Coates in the local market and broader industry.

What you'll bring to the role

You're the kind of leader who thrives in complexity, gets results through people, and never loses sight of safety or the customer. You bring:

• Proven experience leading geographically dispersed multi-site operations — in equipment hire, construction, mining, industrial services, logistics or a similar environment

• A genuine track record of building and sustaining a strong safety culture

• Strong leadership capability — you coach, mentor and develop leaders, not just manage them

• Commercial awareness and experience delivering revenue growth, profitability and operational performance

• A customer‑first mindset with the ability to build long‑term relationships and grow strategic accounts

• Excellent stakeholder management, communication and influencing skills across all levels

What you'll get in return

We offer a competitive remuneration package including a vehicle and a range of benefits designed to support you at every stage of life:

• Competitive salary + vehicle + short‑term incentive program

• 12 weeks Paid Parental Leave (in addition to the government scheme)

• Purchased additional leave program

• Novated leasing and salary sacrifice options

• Access to an employee discounts, benefits and wellbeing program

• Clear development and career progression pathways

• Volunteering opportunities through the Coates Foundation

Looking for more reasons to join Coates?

At Coates, we know that people, organisations and communities thrive when everyone feels valued and included.

We're proud to be implementing our second Reconciliation Action Plan and are committed to improving gender representation. We also provide opportunities for growth through our leadership and development programs.

But our impact doesn't stop there. Coates supports local and national charities through the Coates Foundation and invests in more sustainable equipment solutions to help create a greener future for all.

Visit careers.coates.com.au to learn more about our values and opportunities.

Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.

Coates. Equipped for you.

Unlock job insights

You’ve probably heard of Coates or seen our orange hire equipment on job sites around Australia. But we’re more than just scissor lifts and diggers.

We’re an end-to-end solutions company operating across five key areas: Equipment Hire; Engineering Solutions; Industrial Solutions; Power & HVAC; and Training.

Proudly Australian-owned, Coates has a long history of supporting customers to deliver major projects, and an exciting future focused on digital transformation, sustainability and growth.

You’ve probably heard of Coates or seen our orange hire equipment on job sites around Australia. But we’re more than just scissor lifts and diggers.

We’re an end‑to‑end solutions company operating across five key areas: Equipment Hire; Engineering Solutions; Industrial Solutions; Power & HVAC; and Training.

Proudly Australian‑owned, Coates has a long history of supporting customers to deliver major projects, and an exciting future focused on digital transformation, sustainability and growth.