Product Support Sales Representative

Hastings Deering; Rockhampton Regional; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Commission structure

Company vehicle

Salary continuance insurance

Employee assistance program

Discounts on health and vehicles

On-site parking

Annual salary reviews

Job summary

Hastings Deering in Rockhampton (Central Queensland) is seeking a Product Support Sales Representative to build trusted customer relationships, deliver aftermarket solutions, and improve uptime across a defined territory. This permanent, full-time role reports to the Product Support Sales Manager – Regional and focuses on expanding parts and service opportunities using CRM.

You will conduct equipment inspections, manage the sales funnel, and promote Caterpillar service offerings such as CVAs,

Qualifications

• Minimum five years in a customer-facing role within heavy earthmoving or related industry.
• Proven ability to manage a large and diverse customer base with territory management.
• Tertiary qualifications in Business, Commerce, Engineering, or equivalent experience.

Responsibilities

• Build and maintain trusted relationships with customers and understand their service needs.
• Develop and execute account and territory plans aligned to performance targets.
• Own and manage the sales funnel using CRM to progress parts and service opportunities.
• Conduct equipment inspections to identify health risks and generate proactive service opportunities.
• Maintain accurate equipment and customer data in CRM and log interactions.
• Resolve parts, warranty, or service issues with internal teams to improve uptime.
• Promote Hastings Deering service offerings including CVAs, Repair Options, Rebuilds, and Digital Platforms.
• Monitor competitive activity and identify new opportunities within the fleet.

Skills

CRM proficiency

Sales execution

Account management

Communication

Problem-solving

Education

Business/Commerce/Engineering degree

Tools

CRM

Job description

Our Construction Industries team is seeking a passionate and customer-focused Product Support Sales Representative (PSSR) to join our Central Queensland Support team. This is a permanent, full-time opportunity based in Rockhampton.

Reporting to the Product Support Sales Manager – Regional, this role is pivotal in developing strong, trusted relationships with customers across a defined territory. You will deliver aftermarket solutions that support equipment performance and reduce total cost of ownership.

Key Responsibilities Include:

• Build and maintain trusted relationships with assigned customers, understanding their business drivers and service needs.
• Develop and execute Account and Territory Plans in alignment with performance targets.
• Own and manage the sales funnel using CRM to identify, track, and progress all parts and service opportunities.
• Conduct equipment inspections (e.g., CTS, TA1/TA2) to identify health risks and generate proactive service opportunities.
• Maintain accurate equipment and customer data in CRM, ensuring all interactions and issues are recorded.
• Resolve parts, warranty, or service issues in collaboration with internal stakeholders to improve customer satisfaction and uptime.
• Promote Caterpillar service offerings including CVAs, Repair Options, Rebuilds, and Digital Platforms (HD360, VisionLink, Cat Inspect, Cat Central).
• Monitor competitive activity, fleet movements, and equipment age to identify new or at-risk opportunities.
• Communicate our value delivery and business initiatives through regular meetings with key customer influencers.
• Driving initiatives that demonstrate the value, capability, and quality of Hastings Deering’s business solutions to achieve budgeted parts and service targets.

About You

To be successful in this role, you will bring:

• Minimum of five years’ experience in a customer-facing role within the heavy earthmoving or related industry.
• Proven experience managing a large and diverse customer base with strong territory management skills.
• Demonstrated ability to build long‑term, value‑driven relationships that enhance business outcomes.
• Tertiary qualifications in Business, Commerce, Engineering, or equivalent experience.
• Knowledge of Caterpillar products and Hastings Deering systems (desirable).
• Proficiency in CRM systems and strong capabilities in sales execution, customer acquisition, and account management.
• Strong communication, influencing, and problem‑solving skills with a focus on customer experience.

The Benefits

Hastings Deering offers a wide range of benefits including:

• A rewarding career with diverse opportunities.
• A competitive remuneration package + commission structure + fully maintained support vehicle.
• Salary Continuance Insurance.
• Employee Assistance Program for employees and their families.
• Discounts on private health, vehicles, travel and more.
• A culture of inspiration, innovation, collaboration and execution.
• Ongoing training & support to further your career.
• Free on-site parking.
• Annual salary reviews.