Product Support Sales Representative

Hastings Deering (Australia) Ltd; Rockhampton Regional; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Commission + fully maintained support

Salary Continuance Insurance

Employee Assistance Program

Health/vehicle discounts

Free on-site parking

Annual salary reviews

Job summary

Hastings Deering (Australia) Ltd in Rockhampton seeks a dedicated Product Support Sales Representative (PSSR) to join our Central Queensland Support team. You will build trusted customer relationships, drive aftermarket solutions and manage a defined territory to boost equipment uptime.

Reporting to the Product Support Sales Manager – Regional, you will use CRM to track opportunities, develop account plans, and promote Caterpillar service offerings including CVAs and digital platforms.

Qualifications

• Minimum five years in a customer-facing role within heavy earthmoving or related industry.
• Proven ability to manage a large, diverse customer base and territory.
• Long-term, value-driven relationships that improve business outcomes.
• Formal qualification in business/engineering or equivalent experience.
• Trade qualifications and knowledge of Caterpillar/Hastings Deering systems are desirable.
• Strong CRM, sales execution, and communication skills.

Responsibilities

• Build and maintain trusted relationships with assigned customers and understand their needs.
• Develop and execute Account and Territory Plans aligned with performance targets.
• Own and manage the sales funnel using CRM for parts and service opportunities.
• Conduct equipment inspections to identify health risks and proactive service opportunities.
• Maintain accurate equipment and customer data in CRM and log interactions.
• Resolve parts, warranty, or service issues with internal stakeholders to improve uptime.
• Promote Caterpillar service offerings including CVAs, Repair Options, Rebuilds, and Digital Platforms.
• Monitor fleet activity to identify new or at-risk opportunities and communicate value.

Skills

CRM proficiency

Account management

Sales execution

Customer relationship

Communication skills

Problem solving

Territory management

Education

Bachelor's degree in Business/Commerce/Engineering

Trade qualifications (desirable)

Tools

CRM software

HD360

VisionLink

Cat Inspect

Cat Central

Job description

Company : Hastings Deering (Australia) Ltd

About the Role

Our Construction Industries team is seeking a passionate and customer-focused Product Support Sales Representative (PSSR) to join our Central Queensland Support team. This is a permanent, full-time opportunity based in Rockhampton. Reporting to the Product Support Sales Manager – Regional, this role is pivotal in developing strong, trusted relationships with customers across a defined territory. You will deliver aftermarket solutions that support equipment performance and reduce total cost of ownership.

Key Responsibilities

• Build and maintain trusted relationships with assigned customers, understanding their business drivers and service needs.
• Develop and execute Account and Territory Plans in alignment with performance targets.
• Own and manage the sales funnel using CRM to identify, track, and progress all parts and service opportunities.
• Conduct equipment inspections (e.g., CTS, TA1/TA2) to identify health risks and generate proactive service opportunities.
• Maintain accurate equipment and customer data in CRM, ensuring all interactions and issues are recorded.
• Resolve parts, warranty, or service issues in collaboration with internal stakeholders to improve customer satisfaction and uptime.
• Promote Caterpillar service offerings including CVAs, Repair Options, Rebuilds, and Digital Platforms (HD360, VisionLink, Cat Inspect, Cat Central).
• Monitor competitive activity, fleet movements, and equipment age to identify new or at-risk opportunities.
• Communicate our value delivery and business initiatives through regular meetings with key customer influencers.
• Driving initiatives that demonstrate the value, capability, and quality of Hastings Deering’s business solutions to achieve budgeted parts and service targets.

About You

• Minimum of five years’ experience in a customer-facing role within the heavy earthmoving or related industry.
• Proven experience managing a large and diverse customer base with strong territory management skills.
• Demonstrated ability to build long-term, value-driven relationships that enhance business outcomes.
• Tertiary qualifications in Business, Commerce, Engineering, or equivalent experience.
• Relevant trade qualifications (desirable).
• Knowledge of Caterpillar products and Hastings Deering systems (desirable).
• Proficiency in CRM systems and strong capabilities in sales execution, customer acquisition, and account management.
• Strong communication, influencing, and problem-solving skills with a focus on customer experience.

Benefits

• Hastings Deering offers a wide range of benefits including:
• A rewarding career with diverse opportunities.
• A competitive remuneration package + commission structure + fully maintained support vehicle.
• Salary Continuance Insurance.
• Employee Assistance Program for employees and their families.
• Discounts on private health, vehicles, travel and more.
• A culture of inspiration, innovation, collaboration and execution.
• Ongoing training & support to further your career.
• Free on-site parking.
• Annual salary reviews.