Performance Marketing Specialist

Sharp & Carter; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

On-site parking

Job summary

Sharp & Carter is seeking a Performance Marketing Specialist to own hands-on execution of paid media and SEO/SEM across Meta, Google, Pinterest, YouTube and TikTok in Sydney. You will translate strategy into high-performing campaigns, managing day-to-day spend and optimizing ROAS while improving conversion rates.

Collaborating with senior leadership and in-house creative teams, you will plan, test, and implement campaigns, analyze performance dashboards, and explore AI-enabled opportunities to

Qualifications

• 3–5 years hands-on paid media execution across B2B and B2C.
• Experience with Google Marketing Suite and Meta platforms.
• Proven ability to manage large digital budgets and optimize allocation.
• Experience using AI in marketing processes is a plus.
• Strong data-driven decision making with measurable results.
• Experience collaborating with creative teams.

Responsibilities

• Collaborate with senior leadership to define paid performance strategy, including budget allocation, campaign planning, and KPI targets.
• Execute and optimise paid campaigns across Meta, Google, Pinterest, YouTube and TikTok, reallocating spend based on performance to hit targets.
• Hands-on SEO and SEM initiatives to support external digital channel efforts.
• Manage day-to-day bid strategies and channel budget pacing.
• Rebuild and own Meta/Instagram remarketing activity.
• Work with in-house creative teams to test and improve ad creatives for higher ROAS.
• Own paid and organic search reporting—build dashboards, track ROAS, CAC and keyword performance.
• Champion AI-enabled testing and experimentation to maximize impact.
• Flag new digital opportunities and competitive intelligence.
• Collaborate with tech, product, customer care, and operations to align marketing initiatives with broader strategy.

Skills

Paid media management

Google Marketing Suite

Meta (Facebook) ads

Budget optimization

AI in marketing

Analytics & reporting

Cross-functional collaboration

Job description

About the Role

The Performance Marketing Specialist owns hands-on execution of paid media and SEO/SEM initiatives across Meta, Google, Pinterest, YouTube and TikTok.

This will be pivotal role in managing, and optimising our client's digital marketing campaigns across multiple channels.

The successful applicant will be accountable for turning the strategy into strong campaign performance — full-funnel, from acquisition through to retargeting — with the judgement to manage day-to-day spend and identify opportunities.

Working with the wider team, you will lead the creation, planning, and testing and implementation of campaigns, aiming to maximize our return on ad spend (ROAS) and increase our client's website's conversion rate.

Key Responsibilities:

• Collaborate with senior leadership to define our paid performance strategy, including budget allocation, campaign planning, and setting KPIs and targets for each marketing channel.
• Execute and optimise paid campaigns across Meta, Google, Pinterest, YouTube and TikTok, reallocating spend between channels based on performance to hit targets
• You will be required to be hands on implementing SEO and SEM initiatives supporting your external digital channel initiatives.
• Manage day-to-day bid strategy and channel-level budget pacing
• Rebuild and own Meta/Instagram remarketing activity
• Work closely with our in-house creative teams to hypothesise, analyse, and improve our ad creatives, unlocking higher ROAS and optimizing campaign performance.
• Own paid and organic search reporting — build dashboards from raw platform data, track ROAS, CAC and keyword performance against target.
• Champion AI enabled and campaign experimentation, always looking for opportunities to test and learn, and fine-tuning our strategies for maximum impact.
• Flag new digital opportunities and competitive intelligence
• Collaborate with cross-functional teams, including technology, product, customer care, and operations, to align marketing initiatives with our broader strategies.

Knowledge, Skills, and Experience

• 3–5 years hands-on paid media execution, ideally spanning B2B and B2C
• Focussed on Google Marketing Suite & Meta, with proven skills and delivery of exploring new and up and coming platforms.
• Proven track record of managing significant digital marketing budgets across multiple channels, optimising allocation for maximum impact throughout the marketing funnel.
• Experience in using AI in this process will be viewed favourably.
• Deep expertise in managing ads across Facebook and Google, leveraging these platforms to fuel exponential growth.
• Strong decision-making abilities, both strategically and tactically, backed by quantitative insights.
• Experience collaborating with creative teams to test and iterate new ad concepts is highly desired.

What's on offer?

• Opportunity to join an industry leading global brand and drive continued growth through multiple channels
• An attractive salary and growth opportunity
• A supportive team and a great work/life balance
• On-site parking.