Senior Performance Marketing Manager

RELIER; Brisbane; Presencial; AUD 150 000 - 210 000; Tempo integral

Resumo da oferta

RELIER in Australia is seeking a senior Performance Marketing Lead to own paid acquisition for a fast-growing consumer brand. You will set the strategy, manage multi-million budgets and build the in-house performance function from the ground up.

This hands-on role requires deep hands-on expertise in Meta and Google ads, strong commercial sense on CAC, MER and ROAS, and the ability to mentor a small team while collaborating with Creative, CRM and Growth to scale efficiently.

Qualificações

• 5+ years in performance marketing across multiple accounts and markets.
• Hands-on experience scaling DTC/e-commerce on Meta and Google with multi-million budgets.
• Strong technical knowledge of Meta Ads Manager, Google Ads, GA4 and Shopify.

Responsabilidades

• Own end-to-end paid media strategy across Australia and the US with P&L ownership.
• Manage and optimise multi-million-dollar annual spend on Meta and Google.
• Forecast, budget pacing and performance reporting for leadership.
• Develop testing and scaling framework across creative, audiences, bidding and campaigns.
• Mentor and develop junior performance talent as the team grows.
• Collaborate with Creative, CRM and Growth to influence acquisition strategy.

Conhecimentos

Performance marketing

DTC / e-commerce

Meta & Google Ads

Analytics & measurement

Team leadership

Ferramentas

Meta Ads Manager

Google Ads

GA4

Shopify

Looker Studio

Northbeam

Descrição da oferta de emprego

THE ROLE

With strong momentum across Australia and the US, this is an opportunity to take genuine ownership of paid acquisition within a high-growth consumer brand - setting the strategy, owning significant budgets and building the internal performance function from the ground up.

This is a senior role, but a very hands-on one. We’re looking for someone who loves being in the ad accounts, understands the commercial impact behind every dollar spent and knows how to scale an e-commerce brand without sacrificing efficiency.

Key Responsibilities

• Own the end-to-end paid media strategy across Australia and the US, with direct accountability for performance and P&L.
• Personally manage and optimise multi-million-dollar annual spend across Meta and Google.
• Drive profitable customer acquisition across CAC, COS, MER, ROAS and revenue targets.
• Own budget allocation across markets, channels, campaigns and products, making decisions based on performance and marginal return.
• Develop an always-on testing and scaling framework across creative, audiences, bidding and campaign structures.
• Identify opportunities to unlock further growth across new audiences, channels and markets.
• Work closely with Creative, CRM and Growth teams, using performance insights to influence creative direction and broader customer acquisition strategy.
• Own forecasting, budget pacing and performance reporting, translating the data into clear commercial insights for leadership.
• Lead, mentor and develop junior performance talent as the in-house team continues to grow.

You’re a fit if you…

• Bring 5+ years’ experience in performance marketing, including significant agency-side experience working across multiple accounts, strategies, markets and levels of scale.
• Have deep, hands-on experience managing and scaling DTC/e-commerce accounts across Meta and Google, ideally with multi-million-dollar annual budgets.
• Are particularly strong across Meta, with solid capability across Google Search, Shopping and Performance Max.
• Have managed paid media across international markets, with exposure to Australia and the US highly regarded.
• Think commercially about performance and are confident working across CAC, COS, MER, ROAS, contribution margin, LTV and marginal efficiency.
• Can confidently move between setting the broader acquisition strategy and getting into the ad accounts yourself to build, diagnose, optimise and scale campaigns.
• Bring strong technical knowledge across Meta Ads Manager, Google Ads, GA4 and Shopify, with experience across attribution, tracking, reporting and creative testing.
• Exposure to platforms such as Triple Whale, ProfitPeak, Northbeam, Motion or Looker Studio will be highly regarded, alongside an understanding of CAPI/server-side tracking and e-commerce feed management.
• Have experience leading, mentoring and developing a small performance team.
• Have worked within fashion, accessories, beauty or another considered DTC consumer brand, or bring strong experience managing these categories agency-side.
• Thrive in a fast-paced, high-growth environment where you can build the processes, frameworks and function rather than simply inherit them.