Paid Performance Specialist

Studio22; Western Australia; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible work environment

Development opportunities

Birthday leave

Job summary

A digital marketing agency in Australia is seeking a skilled Paid Social Media Specialist to join their dynamic team. The role involves managing and optimizing paid social media campaigns primarily on Meta and LinkedIn, tracking performance metrics, and collaborating with clients and creative teams. The ideal candidate has over 2 years of experience in a marketing agency, is proficient in budget management and has strong analytical skills. The agency offers a supportive environment where ideas are valued, and there are numerous opportunities for professional growth.

Qualifications

• 2+ years of paid social media experience in a marketing agency.
• Demonstrated success in managing budgets and achieving KPIs.
• Strong analytical skills to interpret paid marketing data.

Responsibilities

• Manage and optimise paid social media campaigns across Meta and LinkedIn.
• Track campaign performance and results.
• Collaborate with clients and teams on campaign strategies.

Skills

Paid social media experience

Data-driven strategy development

Budget management

Analytical skills

Project management

Communication skills

UX/UI understanding

Lead generation

Tools

Google Analytics

Meta Advertising

PowerPoint

Looker Studio

Google Tag Manager

Monday.com

Job description

Overview

Studio22 is a results-driven digital marketing agency helping brands grow through strategic campaigns, digital performance, and creative storytelling. We work with businesses across a broad range of industries and pride ourselves on delivering exceptional service and tangible outcomes.

Our business is focused on four key digital marketing services: SEO, SEM, Social Media (Organic & Paid), and Website Development.

The Role

With your extensive paid marketing skills, you'll play a pivotal role on our dynamic Digital Team, engaging with a diverse portfolio of clients, businesses, and our platforms. Each day presents new learning opportunities as your team encourages you to enhance your expertise through independent, outcome-oriented tasks. Under the guidance of the Head of Digital, your exceptional organisational skills and meticulous attention to detail will be showcased as you implement strategic digital marketing campaigns, track KPIs, and oversee client communications.

Key Responsibilities

• Set up, manage and optimise paid social media campaigns, primarily across Meta and LinkedIn.
• Track performance and ensure campaigns are effective and meeting client KPI’s.
• Manage budget strategy, forecasting and allocation. Track daily pacing and reallocate funds strategically to maximise performance when necessary.
• Work closely with clients, brand teams and content creators to produce impactful creative and ensure cohesive and effective campaigns.
• Communicate with clients on campaign performance, service recommendations, project updates and more.
• Analyse website and landing page UI/UX, determining viability in campaign strategy and performance.
• Set up tracking for paid social campaigns via GA4 and Google Tag Manager for traffic, lead and e-commerce campaigns.
• Prepare detailed reports via Looker Studio and PowerPoint on campaign performance, providing actionable insights for continuous improvement.
• Ensure you’re staying up to date with the performance media industry, platform changes, tactics and strategies to identify opportunities and maintain Studio22’s competitive edge.

About You

• 2+ years of paid social experience in an agency environment, additional performance channel experience and knowledge of the landscape would be beneficial (i.e. Google Ads, Programmatic).
• Demonstrated success in developing data-driven strategies, managing budgets, and delivering measurable results.
• Proficient in analysing paid marketing reports and using data insights for decision-making and campaign optimisation.
• Skilled in lead generation strategies and executing full-cycle campaigns to produce measurable ROI.
• Strong experience with Meta and its tech stack, including setting up, managing and optimising campaigns.
• Familiar with generating insights via Google Analytics.
• Familiar with setting up tracking via Google Analytics & GTM.
• Strong communication, project management, multi-tasking, and decision-making skills.
• A sound understanding of UX/UI best practices.
• Strong presentation skills. High attention to detail. The ability to work autonomously and manage workflow. Monday.com or equivalent project management software experience preferred, but not essential.

Benefits and Why Studio22

• Work with an ambitious and supportive team that values outcomes, not just outputs.
• Be part of a growing agency where your ideas and input help shape the direction of the business.
• Access to development opportunities, team events, and a flexible, balanced work environment, including birthday leave.